NEW YORK, NY--(Marketwire - Dec 5, 2011) - Crenshaw Communications has been appointed agency of record for Gabby's Choice, a division of FairyTouch Inc., an Atlanta-based food company. The agency's initial assignment is to help launch Rice n Simple, a natural, healthy, quick and easy Jasmine rice product. It is the first in a line of rice and sauce products from Gabby's Choice which will debut Rice n Simple Brown Rice in early 2012.
Gabby's Choice was founded by Jennifer Lee, a Taiwan-born, U.S. educated entrepreneur who took her passion for simple, delicious cooking and made it a reality with the launch of her company three years ago.
"We have had initial success in grocery stores, regionally," says founder Jennifer Lee, "we are looking to Crenshaw Communications to take the company and our new products to the next level."
With the tag line "Creative Public Relations for a Digital World," Crenshaw Communications provides innovative business and consumer communications with an emphasis on consumer marketing PR, consumer and business technology, and digital and social media.
About Crenshaw Communications
Crenshaw Communications (www.crenshawcomm.com) is a full-service public relations agency. With the tag line "Creative Public Relations for a Digital World," the agency provides innovative business and consumer communications with an emphasis on consumer marketing PR, consumer and business technology, and digital and social media.
About Gabby's Choice
Gabby's Choice is a privately held packaged grocery product company based in Alpharetta, GA. The company currently produces Rice n Simple microwaveable Jasmine rice and sauce dishes in three different flavors. It will soon launch a brown rice version.