EMPIRE SIGNS DISTRIBUTION AGREEMENT WITH Coop Danmark A / S

Empire Denmark ApS has signed an agreement with Coop Danmark, regarding distribution of the brand SodaStream at Coop stores in Denmark.


Stockholm, 2011-12-06 08:30 CET (GLOBE NEWSWIRE) -- Coop Denmark has over 700 stores in Denmark and this is the Empire's first real step into the food segment in Denmark, the Empire is already well represented in such ICA and Coop in Sweden.

"It is pleasing that SodaStream starting to make foray into grocery stores in Denmark, it is a clear sign that many households have a SodaStream machine and see it as quite natural to shop machines, gas refills and syrups in food stores." Said Kåre Jensen, Manager at Empire Denmark.

With this agreement, the number of dealers in Denmark will largely increase.

For further information please contact: Per Björkman, President and CEO, +46765 47 05 11, per.bjorkman @ empire.se.

About Empire:

Empire is a company that creates, acquires and markets home and household products for the consumer market. The range includes carbonating machines, household products and hair care products, including brands SodaStream, C3, BaByliss, Cuisinart and Salter. Since 1997, Empire marketed percolators, coffee makers and a host of other electrical products for home use under the brand name C3. The company is since May 2, 2011 listed on the OMX First North with Remium AB as Certified Adviser.

The information was filed for release on December 6, 2011.


Attachments