NEW YORK, Dec. 9, 2011 (GLOBE NEWSWIRE) -- Jennefer Witter, a 30-year public relations veteran and president of The Boreland Group Inc. (TBG - www.theborelandgroup.com), a boutique public relations firm headquartered in New York, will discuss "How to Get Your 'Unfair Share' of Traditional and Social Media Attention" as part of the African-American Real Estate Professionals of DC (AAREP DC – www.aarepdc.org) "Entrepreneurship Series." The 90-minute seminar will take place on Monday, January 9, 2012 at 441 4th St, NW, Ste 970, Washington, DC 20001 at 6:00 PM. The presentation is open to AAREP DC members. To register, visit http://events.constantcontact.com/register/event?llr=atcy7vcab&oeidk=a07e5fokyud0747c414 . Seating is limited.
A photo accompanying this release is available at http://www.globenewswire.com/newsroom/prs/?pkgid=11225
Witter will impart easy-to-follow advice on how to work with the press to gain valuable publicity, as well as how to use Facebook to raise visibility and generate revenue. Real-life examples – featuring real estate professionals – will be highlighted.
"Public relations, when used effectively, is a business-building tool that can add revenue to the bottom line," says Witter, who is also a member of AAREP DC. "This seminar will provide attendees with a variety of tactics in the social and traditional media spheres. I want everyone to walk away excited, enthused and ready to act upon the information that they've learned."
The "Entrepreneurship Series" is among AAREP DC's most popular. "We are known for securing leading industry experts as guest speakers to further educate our members and assist them in gaining the knowledge, skills and contacts needed to succeed in a highly competitive – and challenging – industry category," says Brandey Rodgers, president of AAREP DC. "From her extensive experience and track record, I know that Jennefer's presentation will be of value to our membership."
Witter is an active guest speaker. She has given presentations for 85 Broads, for whom she conducted a global Webinar; New York University's Real Estate Masters Series; The Real Estate Academy; and is slated to present two times in 2012 before 85 Broads' Washington, DC chapter on entrepreneurship and social media. She has been featured in MarketWatch Radio, Associated Press, Crain's New York Business and other media discussing public relations and entrepreneurship topics. Witter was an ongoing contributor to AOL Small Business and was the public relations expert for Inc.com.
About The Boreland Group Inc.
The Boreland Group Inc. (TBG) is a boutique public relations agency that focuses on corporate and executive visibility. Founded in 2003 by Jennefer Witter, an industry veteran with 30 years of experience, the firm is industry-neutral, with primary accounts in the real estate, non-profit and entrepreneurship categories. TBG produces strategic, customized public relations campaigns that raise its clients' visibility to their specific target audiences. Campaigns include media relations, social media, speakers bureaus and cause-related marketing. Clients have been featured in regional, national and international media including The Wall Street Journal, The New York Times, Fox Business, CNN Radio, Bloomberg Radio, Black Enterprise, Essence Magazine, Dow Jones, The New York Post, Philadelphia Enquirer, CNN en Espanol and CASAS. For more information, visit www.theborelandgroup.com.
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Editor's note: A photo of Jennefer Witter is attached.
