SAN DIEGO, Dec. 19, 2011 (GLOBE NEWSWIRE) -- Healthyroads.com, the member-facing health improvement web portal created by wellness and prevention company Healthyroads, Inc., was awarded with a 2011 Platinum eHealthcare Leadership award in the Best Health/Health Care category. More than 300 winners were selected from nearly 1,200 award entries, judged by 114 individuals familiar with health care and the Internet. The Best Health/Healthcare Content, Best Site Design, and Best Overall Internet Site categories drew the most entries.
"Despite the challenging economic environment, organizations have continued to explore and invest in digital communications," says Mark Gothberg, eHealthcare Leadership Awards chairman. "A significant number of organizations have made major improvements in their websites, expanded involvement in social media, more fully integrated traditional marketing with new media vehicles, and initiated mobile efforts to better serve current and future customers."
Healthyroads.com provides the company's more than 6.1 million members with a comprehensive, interactive, and integrated prevention and wellness website. Tools and services include:
- A personal health assessment (or HRA)
- Managed blogs
- Daily wellness email tips
- Stress-less MP3 downloads
- Cardio and strength exercise planners
- A meal/nutrition planner
- Over 40 fitness and wellness trackers
- A wellness library featuring videos, news, and other content
- E-coaching courses and certifications of completion
- A fitness club discount affinity program
- A personal health record (at a cost)
In 2012, Healthyroads.com will offer daily SMS text messages, an online telephone coaching scheduler, more than 200 new e-coaching courses, a smartphone app, and health condition guides.
Winners of platinum, gold, silver, and distinction awards represented 17 industry classifications, from hospitals and health systems to pharmaceutical firms and online health companies. Judges looked at how websites and other digital communications compared with others in their organization's classification. They also reviewed entries based on a proprietary multi-point standard of Internet excellence. The best overall Internet site category, for example, had to pass muster on more than 40 factors.
The eHealthcare Leadership Awards program was developed and first presented 12 years ago by eHealthcare Strategy & Trends, a leading industry resource published by Health Care Communications, Rye, NY.
About Healthyroads, Inc.
Healthyroads, Inc., a subsidiary of national health services company American Specialty Health Incorporated (ASH), offers a wide range of total population health services solutions—including award-winning telephone-based lifestyle and condition coaching programs, member engagement promotion programs, program management, health risk assessment, biometric screenings, claims analytics, risk stratification, outreach, incentive management programs, competitive challenges, worksite wellness programs, and/or an integrated online wellness portal, Healthyroads.com. Healthyroads offers these programs to more than 6.1 million members nationally.
ASH provides total population health services, specialty provider benefit administration, and fitness and exercise services to health plans, insurance carriers, employer groups, and trust funds. Based in San Diego, ASH has more than 800 employees and serves over 25.9 million members.
For more information about ASH health and wellness programs, visit ASHCompanies.com or call (800) 848-3555. Follow us on Twitter at www.Twitter.com/ASHCompanies or www.Twitter.com/Healthyroads, and like Healthyroads on Facebook at www.Facebook.com/Healthyroads!