LOS ANGELES, Jan. 16, 2012 (GLOBE NEWSWIRE) -- Nearly 60 percent of shoppers will spend more money online in 2012 than they did last year for consumer products, according to a new survey released today from SteelHouse (www.SteelHouse.com">www.SteelHouse.com), the industry-leading expert in Behavioral Commerce.
In addition to spending more money online, over 40 percent of all respondents revealed that offers of free shipping (18 percent), discounts offered while they were shopping (13 percent), and discounts based on past product interest (11 percent), would be the top catalysts they need to spend more money online.
Tablets are expected to play a significant role in the overall increase in online sales, with 98 percent of tablet owners stating they will shop using their tablet in 2012. In addition, over half of those tablet owners state they will purchase more goods using their tablet as compared to 2011. However, 56 percent of smartphone shoppers are not expecting to spend more than they did in 2011, with only 37 percent stating that they plan to spend more.
According to respondents, shoppers now prefer online shopping versus bricks-and-mortar shopping, and will be focused on buying electronics (44 percent), clothing (34 percent) and household goods (31 percent).
Optimism about the U.S. economy is also increasing with 49% of shoppers stating they feel more optimistic about the U.S. economy in 2012– leading to more confident buyers – compared with the 24% who feel less optimistic.
The State of Online Shopping 2012 survey was conducted by SteelHouse/uSamp SurveyBuilder. For a full copy of the survey results, please visit www.steelhouse.com/research.
Media Contact:
Kristin Tinsley
PR Manager
310-895-2110
About SteelHouse
SteelHouse™ (www.SteelHouse.com) is pioneering the emerging field of Behavioral Commerce, enabling online retailers to deliver offers to their shoppers based on their distinct shopping personalities and buying behaviors – immediately – anywhere on the web through any device. SteelHouse products, Real Time Offers and Retargeting, enable eCommerce sites to direct shopper behavior on and off their sites. With SteelHouse marketers can for the first time truly understand who their shoppers are by their shopping personalities and buying behaviors, and – just as important – act on that intelligence right away with offers that will increase their conversions, sales and revenue.
Investors include Silicon Valley legend Ron Conway / SV Angel and venture capital firms Baroda Ventures, Greycroft Partners, Rincon Venture Partners and LightHouse Venture. The SteelHouse team includes veteran direct marketers and engineers from eHarmony, E*TRADE, Oracle and the Rubicon Project. SteelHouse is based in Los Angeles, Calif.
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The following files are available for download:
| wkr0006.pdf | Survey Reveals Three Key Incentives That Will Drive Shoppers' Decisions to Buy Online in 2012 |