CHICAGO, Jan. 19, 2012 (GLOBE NEWSWIRE) -- The Premier Basketball League is proud to announce their partnership with TUFF TV, the first digital broadcast network to offer first run and original programming targeted at men. TUFF TV will add the PBL to 30 million additional homes this season.
TUFF TV offers programming that viewers are passionate about consisting of Sports, Lifestyle, Drama, Reality, Talk, Specials and Movies. Because of their specific interests, TUFF TV's predominant demographic are men and those who enjoy watching both traditional and targeted television programming.
TUFF TV is currently available in over 18 states, including New York, California, Illinois, Michigan, Florida, Ohio, and West Virginia, and will be expanding into areas such as Pennsylvania and Arizona in the near future.
"In this partnership with TUFF TV, we are excited to bring the PBL into more homes, extending our reach and giving our fans the opportunity to follow their favorite teams across the nation," commented Brij Desai, PBL President and CEO. "TUFF TV draws a great following from a demographic very similar to that of PBL fans, allowing both sides of this partnership to benefit greatly," continued Desai.
With the Premier Basketball League being the first minor league sports organization to broadcast games on @SportsTV through television, Internet, and mobile devices, adding the well-respected reach of TUFF TV gives even further advantage to the league.
"We're actively looking to expand our roster of unique programming in sports and other areas," said Lou Seals, Founder and CEO of TUFF TV. "The PBL adds yet another element to our line-up of diverse entertainment for our viewers," Seals added.
For more information about TUFF TV and its programming visit www.tufftv.com. For more information about the PBL, including a complete list of game air times, visit www.thePBL.com.
The Premier Basketball League (PBL) logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=11424