WaterFurnace Introduces WeDoGeo.com, a Comprehensive B2B Selection Software for Applied Commercial Representatives

FORT WAYNE, IN--(Marketwire - Jan 25, 2012) - WaterFurnace International, Inc., a leading manufacturer of residential and commercial geothermal and water source heat pumps, announces WeDoGeo.com, the company's new online selection software. The new platform was designed to aid applied commercial manufacturers' representatives by combining technical equipment selection, equipment pricing, construction submittals and order entry in a single online portal.

WeDoGeo.com is a cloud-based business-to-business (B2B) platform specifically designed to connect with WaterFurnace applied commercial manufacturers' representatives, including their sales engineers, parts agents and internal technical and customer service staffs. The platform provides multiple pricing strategies and customized technical product data, while maintaining a single core of "truths" within the system.

"We're very excited to introduce WeDoGeo.com," says Jason Bose, WaterFurnace director of sales engineering. "The release of this tool establishes a high-water mark for the heating, ventilation, air-conditioning and refrigeration (HVACR) industry. It delivers customized individual equipment selections, multi-level job pricing, customized equipment schedules and completely customizable submittal sets, as well as electronic order entry directly to our factory.

"The cloud offers great potential in e-commerce for both B2B and business-to-consumer (B2C) networks," Bose continued. "We're developing solutions that can merge these two strategies and eventually establish a business-to-business-to-consumer (B2B2C) platform, or a true 3-D sales engine for the HVACR industry. This move supports our long-term strategy to provide WaterFurnace customers with the best possible tools, services and overall experience in the industry."

To learn more about WaterFurnace, visit the company's website at www.waterfurnace.com.

WaterFurnace International, Inc.
WaterFurnace International, Inc. is a leading manufacturer of residential, commercial, industrial and institutional geothermal and water source heat pumps. Products from WaterFurnace include energy-efficient and environmentally friendly geothermal comfort systems, indoor air quality products and pool heaters. WaterFurnace (TSX: WFI) was founded in 1983, and the company is headquartered in Fort Wayne, Ind. For the latest news and updates from WaterFurnace, connect with us on your favorite social media sites -- follow us on Twitter (@WaterFurnace), like us on Facebook or view the WaterFurnace YouTube Channel.

Related links:

WaterFurnace International, Inc. - http://www.waterfurnace.com/

geothermal - http://www.waterfurnace.com/how-it-works.aspx

heat pumps - http://www.waterfurnace.com/geothermal-heat-pumps.aspx

YouTube - http://www.youtube.com/user/WaterFurnace