THOMASVILLE, Pa., Jan. 25, 2012 (GLOBE NEWSWIRE) -- Martin's Potato Chips, Inc., a leading snack food business in Central Pennsylvania, raised $27,312 throughout October 2011 for the PA Breast Cancer Coalition (PBCC) via its "Martin's Chips in for a Cure" campaign. This annual promotion has helped the PBCC continue its mission to finding a cure for breast cancer now...so our daughters won't have to across Pennsylvania.
In 2009, Martin's created a breast cancer fundraising and awareness campaign featuring their most popular product, the 9-ounce bag of "Kettle-Cook'd" chips. Around Mother's Day and throughout October, Martin's turned their logo pink and the PBCC received 25 cents for each special pink ribbon bag sold. This innovative project over a three year time span has raised over $118,000. Not only did it help fund PBCC programs but it also increased breast cancer awareness across PA.
Pat Halpin-Murphy, president and founder of the PBCC said, "Over the past three years, thanks to the awareness and fundraising efforts of Martin's Potato Chips, the Chips in for a Cure campaign has generated much needed promotion for advocacy and education. We are thrilled that Martin's has joined the fight against breast cancer in Pennsylvania and continues to support the women and families directly affected by breast cancer every day in this state."
"All of us at Martin's are extremely proud to support the PA Breast Cancer Coalition in their quest to promote awareness and find a cure for the most important health issue that women face today," said Butch Potter, president and CEO of Martin's Potato Chips, Inc.
About Martin's Potato Chips
Martin's Potato Chips, a family owned-and-operated company, is located in South Central Pennsylvania (the Snack Food Capital of the World). Martin's products are distributed throughout Pennsylvania, Maryland and Virginia, and can be found in grocery store chains, family-owned markets and convenience stores. Martin's Potato Chips is located in at 5847 Lincoln Highway, West, PO Box 28, Thomasville, PA 17364, and can be reached at info2@martinschips.com or www.MartinsChips.com.
Kevin Smith
Communications Director
717-721-2580 x109
Kevin@PABreastCancer.org
The PA Breast Cancer Coalition represents supports and serves breast cancer survivors and their families in Pennsylvania through educational programming, legislative advocacy and breast cancer research grants. The PBCC is a statewide nonprofit organization dedicated to finding a cure now...so our daughters won't have to. For more information, please call 800-377-8828 or visit www.PABreastCancer.org.
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