Retail Pricing to Compete Profitably on Amazon; Mercent Launches eCommerce Price Optimization Video for Brand Name Retailers

SEATTLE, WA--(Marketwire - Feb 14, 2012) - Mercent™, a leading technology company that enables retailers to profitably reach and convert more shoppers online, announced today the availability of the Mercent Retail™ Marketplace Price Optimizer online informational video.

Specifically designed to educate eRetailers on the benefits and use of repricing to compete more profitably on Amazon's 3^rd party marketplace, this high value video covers key topics of interest that include:

• Amazon 3^rd party marketplace market statistics
• Significance of the Amazon Buy Box in driving seller transaction volume
• Retailer strategies to compete more consistently and profitably on Amazon
• Common myths and misconceptions on retail repricing
• Strategic and financial benefits of repricing specifically on Amazon.com
• Overview of the Mercent Retail™ Marketplace Price Optimizer

According to Mercent CEO Eric Best, "We're pleased to support retailers' strategic sales efforts on Amazon.com through this informational video. The material and data presented is based on Mercent's direct insight into Amazon's marketplace, proven best practices for retailers selling on Amazon, and success use cases from Mercent clients using the Mercent Retail™ Marketplace Price Optimizer to increase revenue and profits on this valuable channel."

The Mercent Retail™ Marketplace Price Optimizer is a hosted solution that enables online retailers to gain tighter control over their product catalog and pricing campaigns to compete profitably on Amazon's highly competitive marketplace. Featuring capabilities that enable retail marketers to price both up and down for maximum margin gains, this tool monitors competing offers, automatically evaluates and reprices up to 200,000 SKUs per hour per seller account to beat the competition's best offer.

Retailers can directly access the Mercent Retail™ Marketplace Price Optimizer video HERE, and qualified merchants who subscribe to the Mercent Retail™ Marketplace Price Optimizer by March 15^th, 2012 will receive a complementary one month subscription from Mercent.

To learn more about Mercent and its full product portfolio, or for an in-person demo, contact Mercent Sales at 206.832.3900 or sales@mercent.com. Information regarding Mercent Retail shopping feed management technology, Mercent Performance marketing services, and a list of online marketing channels in the Mercent Shopping Network is also available at www.mercent.com.

About Mercent:
Mercent ensures the world's leading retailers are visible, competitive and profitable where consumers shop online. Through its award-winning Mercent Retail™ SAAS technology and Mercent Performance™ professional services, Mercent helps the world's most successful online merchants including 1-800-Flowers, Bass Pro Shops, GUESS?, L'Occitane USA, HSN and others, maximize their online marketing performance to drive inventory velocity, customer acquisition, revenues and profits. Supported online shopping destinations include Amazon.com, Google, eBay, Bing, comparison shopping engines (CSEs), affiliate networks, social shopping sites, and paid search and display advertising campaigns. The company was founded by Amazon.com veterans, is venture-funded, and is based in Seattle, WA. For more information, visit www.mercent.com.