ST. PAUL, Minn., Feb. 15, 2012 (GLOBE NEWSWIRE) -- GovDelivery, the leading provider of government-to-citizen communications solutions, will host a free webinar titled "You're on Social Media, Now What? How Government Can Engage Citizens" on February 28, 2011 at 2:00 p.m. ET. The webinar already has more than 500 registrants and will feature Kristy Fifelski, the creator and video host of GovGirl.com, a site that explores, shares and promotes best practices in online government.
Capitalizing on Kristy's knowledge and passion for social media, government and technology, coupled with GovDelivery's experience helping optimize citizen-to-consumer communications for more than 500 government agencies, this hour-long webinar will go beyond the how-to's of simply setting up a government presence on social media. It will explore the critical next steps and help guide agencies on leveraging social media to effectively drive communications. Some of the key takeaways from this webinar will be:
- How to engage citizens and get their feedback
- How to handle unhappy "customers" and negative commentary
- How to "have fun" with social media and make it a positive experience
- Tips for successful ongoing management of government social media
The webinar will conclude with a Q&A session with Kristy following her presentation.
"GovDelivery was created to help government agencies maximize direct connections with the citizens," said Scott Burns, CEO at GovDelivery. "The public's access to digital communications coupled with its expectations of increased access to information from all levels of government has radically changed how government needs to communicate. We're thrilled to partner with GovGirl to help share best practices in effectively leveraging social media to drive mission-critical results like increasing reach within the public and further engaging citizens with content including news, services and alerts or emergency broadcasts."
To register for the webinar please click on the registration link below:
http://bit.ly/govsmwebinar
About GovDelivery
GovDelivery, the leading provider of government-to-citizen communication solutions, helps government maximize direct connections with the public while reducing communications cost. More than 450 government organizations worldwide, including more than half of major U.S. federal agencies, as well as state, county, and city governments in the U.S., and local authorities and central government agencies in the United Kingdom, use GovDelivery to optimize their effectiveness, efficiency, and engagement in communications with the public. GovDelivery is a partner company of ICG (Nasdaq: ICGE). For more information, visit http://www.govdelivery.com.
The GovDelivery logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=8030
About GovGirl
Kristy Fifelski, also known as GovGirl, is a nationally acclaimed speaker, trainer and advisor on digital strategy and social media with over 10 years in public service. She formerly served on the Board of Directors for the National Association of Government Webmasters. Kristy created GovGirl to share videos exploring online government. She is also founder of the new DigitalGov Group consulting firm specializing in government training at http://DigitalGovGroup.com. For more information on Kristy's upcoming events and speeches on Gov 2.0, social media and web management, visit http://GovGirl.com.