SAN FRANCISCO, Feb. 15, 2012 (GLOBE NEWSWIRE) -- Vintners' Alliance, a marketing technology and database provider for super premium wineries, announced that wineries utilizing its Intent Conversion service received, on average, a 12.50% increase in their January eCommerce sales. That makes four consecutive months of at least 10% eCommerce increases for VA's winery partners.
Intent Conversion is a hybrid of digital advertising techniques- Retargeting and Search Engine Marketing. It is believed that Vintners' Alliance is the first scaled provider of Retargeting solutions for the wine industry.
"While the 4th quarter represents the majority of wine sales, we're demonstrating that our tools and technologies are able to provide year round, sustainable increases for our partners. Peak or off-peak, our methods are proven to be a brand enhancing sales tool for wineries of all sizes," said Ahin Thomas, Vintners' Alliance co-founder and President.
Vintners' Alliance now has 44 winery partners under contract- with Intent Conversion, wineries have no upfront fees and no recurring commitments. VA bears all expenses and is paid a commission on realized sales. It's that simple.
"We're extremely pleased with our Vintners' Alliance relationship," said Eric Sklar, Founder and Managing Partner of Alpha Omega Winery. "Their solution is truly risk free- they only get paid for incremental sales; the results are quantifiable. Importantly, they are completely transparent with us in how and what they are doing. They are the type of partners that we love working with."
About Vintners' Alliance
Vintners' Alliance (VA) analyzes customer purchase data in order to help wineries identify purchase patterns and create incremental sales. VA specializes in providing actionable insights and structures their fees on realized performance.
Co-founded by Patrick J. Connolly and Ahin Thomas in 2009, VA's mission is to enable wineries to connect with consumers through proven, brand enhancing direct to consumer tools and technology. The company has assembled a board of some of Silicon Valley's most successful technology and marketing veterans in its efforts to bring best-of-breed services into the wine industry.
The Vintners' Alliance logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=11651