WAKEFIELD, Mass., Feb. 22, 2012 (GLOBE NEWSWIRE) -- Comverse® (Nasdaq:CMVT), a global leader in BSS, Mobile Internet and Value-Added Services, today announced introduction of the Mobile Internet Data Management and Monetization (DMM) Policy Studio to help service providers streamline the creation and implementation of data plans to improve the user experience and drive data revenues.
The DMM Policy Studio is designed to significantly accelerate creation, testing and implementation of customer-centric plans and innovative approaches to marketing by speaking the language and sharing the mindset of operator marketing teams. The attractive self-explanatory graphic interface can enable even the most non-technical marketers to begin rolling out superior revenue-accelerating data plans intuitively and quickly – with practically no learning curve.
A part of the highly advanced Comverse Mobile Internet DMM platform, the Policy Studio is backed up by a comprehensive policy and enforcement solution that implements out-of-the-box policy and in-network enforcement of all segmented plans. Tight linkage between policy management / policy enforcement and Comverse ONE® BSS differentiates the solution with a unified approach that can boost agility — expanding the range of functionalities and policy-based services while reducing costs.
"As users with ever-smarter devices access websites, exchange emails, listen to music, watch videos, sports, TV, movies and more, they seek data plans that fit their needs and provide added value. The ability for service providers to create and launch customer-centric plans quickly with personalized promotions, incentives, rewards, safeguards against overage fees and more is critical for operators," said Amos Marom, Senior Vice President, Mobile Internet Business Unit at Comverse.
"Because the Policy Studio's appealing environment comes with all of the tools needed to transform marketing vision into reality, it frees the marketing team to work efficiently, without having to interface with the complex technological elements involved in configuring changes. This creates a whole new spirit of creative enablement that can deliver solid results," explained Marom.
The value of the Policy Studio is expected to increase as service providers strive to introduce new plans at a quick pace to realize the revenue potential from new domains: social networks, Machine-to-Machine (M2M), revenue-share models with over-the-top (OTT) players and more.
Learn more about Comverse Mobile Internet and the DMM Policy Studio. Experience the Policy Studio first hand at Comverse's booth at Mobile World Congress (Hall 8 Booth B83). To schedule a meeting at MWC, contact yael.rohar@comverse.com.
About Comverse
Comverse is the world's leading provider of software and systems enabling converged billing and active customer management, mobile Internet, and value-added services. Comverse's extensive customer base spans more than 125 countries and covers over 450 communication service providers serving more than two billion subscribers. The company's innovative product portfolio enables communication service providers to unleash the value of the network for their customers by making their networks smarter. Comverse's solutions support flexible deployment models, including in-network, cloud, hosted and managed services. Comverse, ranked number 55 in PwC's Global 100 Software Leaders based on research by Pierre Audoin Consultants, is a subsidiary of Comverse Technology, Inc. (Nasdaq:CMVT). For more information, visit www.comverse.com.
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Statements included or incorporated by reference in this press release may contain "forward-looking statements." There can be no assurance that any forward-looking statements will be achieved, and actual results could differ materially from forecasts and estimates. Important factors that could affect the company include the risks described in the section entitled "Forward-Looking Statements" Item 1A, "Risk Factors" and elsewhere in the company's Annual Report on Form 10-K for the fiscal year ended January 31, 2011 filed with the SEC on May 31, 2011 or in subsequently filed periodic, current or other reports. The company undertakes no commitment to update or revise forward-looking statements except as required by law.