PHILADELPHIA, PA and SACRAMENTO, CA--(Marketwire - Mar 1, 2012) - ToonUps, cause gaming pioneer and creator of A Better World Facebook game, today announced that it will work with the non-profit charity Wish Upon a Hero to grant a wish for Gracie's Place, a special needs school for children, based in a Sacramento suburb. Gracie's Place is hoping for a transport van to assist more children and families in need. Anyone with a Facebook account can help grant this wish by simply signing into A Better World and visiting the Sanctuary of Hope section of the game. Players can post a dream or hope, or support those of others. If 100,000 hopes are posted or supported, ToonUps will answer the wish of Gracie's Place in order to help them fulfill the hopes and dreams of these special needs kids.
A Better World's March "Reach the Stars" challenge is part of a monthly program that encourages people to do good deeds inside the game, which translates to helping real world causes. The March campaign is being done in cooperation with Wish Upon a Hero, a website that lets people grant the wishes of others. The site is endorsed by Hall of Fame Quarterback Dan Marino and has granted nearly 90,000 wishes to date. ToonUps has chosen to grant the wish of Gracie's Place. The progressive child care home teaches responsibility, kindness, time-and-place, courtesy, self control and life skills to all types, including children with Autism Spectrum Disorder (ASD), developmental delays, behavioral issues and children in foster care. The addition of a vehicle will enable Gracie's to expand day services to assist more children and families in need.
"Like A Better World, we are providing a conduit for people to help others," said David Girgenti, founder of Wish Upon a Hero. "It's incredibly encouraging to find companies that are succeeding in collecting and expanding the numbers of people that want to make the world a better place."
A Better World is a free, uplifting Facebook game that's all about being positive and encouraging others to do good deeds and acts of kindness. Like other Facebook games, you create your character, play games, care for a virtual pet, and grow a virtual garden, but in A Better World players progress by doing kind things for others inside and outside the game. Areas in the game include the Gratitude Grotto, the Sanctuary of Hope and the Department of Do Good. Players can share their good deeds, notes of encouragement, thoughts or gifts with their Facebook friends.
"Our players are absolutely extraordinary in their support and desire to do the right thing," said Gregory Hansell, vice president of product development, ToonUps. "We're excited that this month, our players can make real world dreams come true for special needs children by sharing their own hopes and dreams inside the game."
About Wish Upon a Hero
The Wish Upon a Hero Foundation is a non-profit organization that grants the wishes of those in need. In 2011, WUAHF partnered with Hike for Our Heroes to raise funds and awareness and grant the wishes of military families in need. The Foundation and Wish Upon a Hero.com were founded by Girgenti following the catastrophic events of September 11th and Hurricane Katrina. Communities and individuals helped each other during those difficult times. Girgenti created a platform where anyone can post a wish, and everyone can be a hero. For more information, go to www.wishuponaherofoundation.org.
About ToonUps
ToonUps is a digital entertainment company that created the popular Facebook game A Better World. In the free game, players create characters and live in a virtual world where all good deeds are rewarded and real world causes are impacted. The game creates a fun environment that inspires players to help others, become better people and make the world a better place. A Better World is creating a powerful legion of do-gooders and the secret is spreading. ToonUps is headquartered in Wayne, PA.
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Wish Upon a Hero using A Better World Facebook Game to Grant Wish of Special Needs School
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Websites
A Better World Game: http://bit.ly/PlayABWgameHero
Wish Upon a Hero: www.wishuponahero.com
ToonUps: http://bit.ly/ToonUpsWebsite
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Michael Becce
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