The Joy Factory Introduces New Generation iPad(TM) Suite of Accessories

IRVINE, CA--(Marketwire - Mar 8, 2012) - The Joy Factory, Inc. today unveiled a suite of digital companion products to complement Apple's new third generation iPad™. The product suite includes the latest versions of the Company's four popular digital accessories: the SmartSuit3, SmartFit3, Folio360 III, and Klick series of stands and mounts. Each of these products has been designed to not only protect the new iPad body, but also to support the iPad and the use of its enhanced Retina display, high definition features and processing power effortlessly.

"The Joy Factory's new iPad product suite offers maximum versatility and a sleek design to ensure that everyone from a first-time user to the die-hard fan can maximize their tablet experience at home, work and play," said Sampson Yang, president of The Joy Factory and a consumer electronics veteran.

The Joy Factory's third generation iPad initial product suite includes:

SmartFit3 iPad Smart Cover-Compatible Snap On Hard Case
The Joy Factory's SmartFit3 is an ultra thin polycarbonate case that protects the back of the iPad without adding unnecessary bulk and weight. The case also has been engineered to fit and optimize the tablet's new multimedia features including the new 5 megapixel camera, speakerphone and microphone access for 1080p video recording capabilities. The SmartFit3 works with Apple's iPad Smart Cover and is available in clear or smoke. It is offered at a MSRP of $29.95 with shipments beginning March 16.

SmartSuit3 Hard Case with Magnetic Cover - The ultra-slim SmartSuit3 is a sleek hard case 9.5 millimeters thick and snaps on easily to the back of the iPad to provide maximum protection. The SmartSuit3 offers a wide variety of convenient viewing options, allowing users to prop up the iPad for watching movies and videos comfortably, or position it flat for easy typing on the new ultra-sharp 2048 x 1536 pixel Retina display. The soft cover with magnetic on/off features also integrates a rear magnet to securely hold the front cover open when the tablet is in use. The SmartSuit3 comes in black, bronze or silver to suit any personal style and is available for the MSRP of $59.95. Pre-orders are currently being accepted with shipments slated for mid-March.

Folio360 III Case /Stand with MagConnect™ - The Joy Factory's popular Folio360 has been redesigned to fit third generation iPad models. The adjustable case and stand rotates 360 degrees for maximum versatility and comfort in either portrait or landscape mode, allowing users to maximize use of the newly positioned iSight camera or popular FaceTime capabilities. With its non-slip material, it is possible to confidently position the new iPad in unlimited viewing angles ranging from 90 to 165 degrees. The Folio360 III, with an automatic wake and sleep cover functionality, boasts of cleverly positioned magnets that keep the cover in position when folded over. The Folio360 III also features The Joy Factory's latest MagConnect™ design, which easily connects the iPad into the case with a secure magnetic locking mechanism. The Folio360 III integrates a business card/credit card holder and is offered at a MSRP of $69.95. Pre-orders are currently being accepted with shipments slated for early April.

Klick Desk Stand, Kick Stand or Multi-Room Wall Mount for iPad - The Klick series of mounting stands allows users to convert their desk, countertop or any flat surface into a work area or entertainment station, ideal for viewing the high resolution images or taking advantage of the iMovie and iPhoto apps of the iPad at a comfortable and ergonomic eye-level. With the Klick Desk Stand, users simply snap their tablet into the rear case, and rotate it in landscape or portrait modes or from front to back for 720 degrees of viewing power or 360 degrees rotating power with the Kick Stand. The rear shell is compatible with all Joy Factory Klick series mounts. The Multi-Room Wall Mount, including two brackets, is offered at a MSRP of $49.95; the Klick Desk Stand iPad is available at a MSRP of $59.95; and the Kick Stand is offered at the MSRP of $49.95. Pre-orders are currently being accepted with shipments slated for mid-March.

In addition, The Joy Factory offers a number of third generation iPad compatible accessories currently available. The range of digitally-driven accessories that optimize the features of the latest tablet include:

• BubbleShield Reusable Waterproof Sleeves - For new iPad users that want to test out the enhanced camera features outdoors, BubbleShield is a convenient reusable IPX5 waterproof rated sleeve that helps users keep their iPad clean and dry and protected against dirt, sand, oil, grease and other elements. A transparent front and back cover retain the tablet's full touch screen options, including the camera and high definition display. (MSRP of $14.95 for a two pack or $19.95 for three sleeves).
  
  
• BubbleShield Pro - The Joy Factory offers the waterproof rated sleeve designed to help protect the tablet in water or liquid-based environments. BubbleShield Pro meets IPX7 standards which rates devices immersed within one meter of water for up to 30 minutes and is ideal for those who may use their new iPad in "shared" environments such as restaurants, industrial warehouses, and medical settings. The ergonomic handled case includes a three-zip resealable enclosure and the transparent protective cover supports full capacitive touch screen functionality. (MSRP of $49.95).
  
  
• Arpeggio, Bluetooth-Compatible Fast-Charging Keyboard for iPad - For road warriors that still crave the speed and convenience of note taking and typing via a keyboard, The Joy Factory offers Arpeggio. A wireless Bluetooth class 2 keyboard with a power saving rechargeable lithium battery, Arpeggio transforms the next generation iPad into a portable work station. The feather light keyboard (10.2 oz, measuring 10.25x5x0.25 inches) works from up to 33 feet away from the device and also boasts special multimedia keys to optimize iPad's enhanced resolution and recording applications. (MSRP of $59.95; with the dual pocket carrying case $89.95).
  
  

The Joy Factory's initial third generation iPad product suite will be available in mid March 2012. Pre-orders are currently being taken on The Joy Factory's online store or through selected e-commerce sites.

All cases are shipped in an environmentally friendly reusable water-resistant sleeve along with a mouse pad that doubles as product insulation.

About The Joy Factory
The Joy Factory, headquartered in Irvine, Calif., offers innovatively designed digital device accessories. The company's namesake is derived from the definition of Joy: the emotion of great delight or happiness caused by something exceptionally good or satisfying. This is the driving philosophy behind the company's commitment to creating an elite class of digital companion products that bridge today's complex technology and elicit a joyful experience for the consumer. The company's flagship product suite of iPad™ and iPhone® patented and patent-pending specialty accessories include versatile cases/stands, mounting systems and charging solutions to allow consumers to stay active and engaged with their smart devices in their daily lives.

The company was founded by a team of gadget fanatics and designers with more than 40 years of expertise in the consumer electronics sector and was recently named an International CES Innovations '2012 Design and Engineering and Engineering Awards Honoree' and as one of the 'Top 5 Mobile Case Brands' in About.com Reader's Choice Awards. Additional information is available at www.thejoyfactory.com, www.facebook.com/thejoyfactory or www.twitter.com/thejoyfactory.