BUFFALO, N.Y., March 10, 2012 (GLOBE NEWSWIRE) -- New Era, the international lifestyle brand rooted in sports, has unveiled their 2012 National Football League (NFL) Draft Collection on the brand's Facebook page: http://www.facebook.com/neweracaps. The iconic 59FIFTY fitted caps will be worn by each athlete during the 2012 NFL Draft that takes place in New York City at the end of April, while the 39THIRTY stretch fit and 9FIFTY adjustable caps will be worn by family, friends and agents. The Draft Collection will go on sale exclusively at New Era Flagship stores and on www.neweracap.com beginning Sunday, April 1 at 12:01am with all retail launching globally on Monday, April 2nd.
Beginning with this launch, New Era becomes the official On Field headwear for the NFL, giving the brand global distribution rights and branding for the Team Collection and exclusive rights for On Field headwear that includes the Draft and Training Collections.
"It's every football player's dream to be drafted into the National Football League and with that dream comes the moment of putting on their cap and representing their new team and their new city," says Christopher H. Koch, CEO, New Era. "We're thrilled to unveil our 2012 NFL Draft Collection and bring New Era's unique combination of craftsmanship, technology and fashion to the NFL for years to come."
Images of the 2012 NFL New Era Draft Collection are currently available for viewing at http://www.facebook.com/neweracaps.
For high res imagery or questions, please reach out to a contact below:
US Contact:
Dana Marciniak, New Era Cap
716.536.9913
dana.marciniak@neweracap.com
PR Agency Contact:
Philip Crimaldi, DKC
212.981.5131
Philip_crimaldi@dkcnews.com
About New Era
New Era is an international lifestyle brand with an authentic sports heritage that dates back over 90 years. Best known for being the official on-field cap for Major League Baseball, New Era is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era encourages people to "FLY YOUR OWN FLAG™" - to truly express their personal style and individuality through its products. The Company is headquartered in Buffalo, N.Y.and operates facilities in Canada, Europe, Brazil, Japan and Hong Kong. For more information, visit www.neweracap.com.
This information was brought to you by Cision http://www.cisionwire.com
The following files are available for download:
| wkr0006.pdf |