Medline Launches Innovative, New FitRight Products to Bring Comfort and Dignity to Millions of Incontinence Sufferers

New FitRight Brand Reinvents How Incontinence Products Look, Feel and Perform


MUNDELEIN, Ill., March 12, 2012 (GLOBE NEWSWIRE) -- This isolating and growing problem is affecting Americans in epidemic proportions and will soon impact virtually every American household. More than 25 million Americans currently suffer from incontinence, including more than half of all nursing home residents. To make matters worse, many adult incontinence products fit poorly, are uncomfortable, leak and often lead to skin irritation and infection — causing embarrassment for the millions of people with incontinence.

To address this growing problem, Medline Industries, Inc., the nation's leading provider of adult disposable incontinence products to the hospital and long-term care markets, has come up with the solution appropriately named FitRight™, an entirely new kind of adult incontinence product. With FitRight, Medline has reinvented how incontinence products look, feel and perform to help those with incontinence live with confidence and dignity.  

"There is nothing more demeaning than when a resident or patient has an incontinent episode and their brief does not perform adequately," said Dan Love, president of Medline's personal care division. "With Medline's FitRight, we have completely redesigned adult incontinence products to fit better, be more absorbent and more comfortable to give residents a sense of normalcy and independence."

Providing quality incontinence products has never been more important as the graying of America continues. Today, 13 percent of the U.S. population is 65 years or older. By 2030, that number will increase to 72 million or almost one in five Americans, according to the U.S. Census Bureau.

FitRight, which is made in the United States at Medline's new 600,000-square-foot, state-of-the-art manufacturing facility in Douglasville, Ga., has many unique features that other incontinent products do not offer. This innovative product is made with a super-absorbent polymer that absorbs more fluid and feels dryer longer than a typical brief. FitRight is also the only brief that offers soft anti-leak guards to reduce leakage. It is made with a "4D Core with Odor Protection" that wicks fluid away from the body to provide comfort for the resident. FitRight is also designed to be more discreet with a garment-like fit to help promote more confidence, mobility and independence.

"FitRight is designed with the individual's needs in mind. It fits better around the legs, absorbs more fluid and keeps the resident dryer for longer periods of time, which leads to greater comfort, confidence and dignity," said Love. 

Ongoing Quality Assurance

To ensure that each FitRight brief is manufactured to the highest standards, Medline's new facility maintains a number of highly skilled quality control technicians who conduct round-the-clock quality assurance checks and tests throughout the production process. These include a high-tech computer vision system that monitors the product as it progresses along the high-speed manufacturing line, ongoing quality inspection of the product right on the factory floor and a quality lab where products from every shift undergo a battery of tests to ensure the briefs maintain their proper absorbency, durability and dimensions.

About Medline

As the nation's largest privately held manufacturer and distributor of healthcare products, Medline is the leading provider of healthcare supplies to the long-term care market and the nation's number-one supplier of disposable incontinence products. Medline manufactures and distributes more than 125,000 products to hospitals, extended care facilities, surgery centers, physician offices and home care dealers. Named one of the "100 Best Places to Work in Healthcare," Medline is headquartered in Mundelein, Ill. and has more than 1,100 dedicated sales representatives to support its broad product line and cost management services. For mre information Medline and FitRight, go to medline.com

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wkr0001.jpg FitRight Adult Brief


            

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