IDC Unveils New Revenue Generation Solutions for Broadcasters at NAB 2012

OTTAWA, ONTARIO--(Marketwire - March 19, 2012) - International Datacasting Corporation (TSX:IDC) announces the unveiling of several new solutions designed to boost revenue generation for the world's premiere broadcasters at NAB 2012, Las Vegas, April 16-19, 2012.

IDC is the technology partner of choice for the distribution of real-time and file-based content for professional data, audio, video, and digital cinema applications. At NAB 2012, IDC is bringing several revenue generating solutions to market that can greatly expand target audience reach for broadcasters, and provide advertisers with unparalleled targeted access to existing and new subscriber bases.

Increase Subscription Revenue

IDC will launch an advanced solution that allows Direct to Home (DTH) satellite operators to deliver their existing content to a largely untapped subscriber base, TV audiences within various types of residential and commercial clustered communities, including multi-dwelling units (MDUs), gated communities, and hotels. This integrated platform enables linear content to be distributed cost-effectively over Ethernet, and enables lucrative new services, including Video on Demand (VOD), to be offered to subscribers.

Increase Advertising Revenue

IDC will also launch an integrated local ad insertion platform that enables television broadcasters delivering content to dramatically increase advertising revenues by inserting regional or local commercials at the edge of the network. This sophisticated new platform provides unparalleled accuracy for connecting advertising content with the intended target audience.

"Over the past 25 years, IDC has pioneered several key broadcast technologies, including HD, DVB and 3D live events within core new markets such as digital cinema," stated Frederick Godard, IDC President and CEO. "Now, more than ever, we are focused on launching innovative, integrated platforms that assist our customers in generating significant new revenue streams from their businesses in both existing and evolving markets."

Protect Existing Revenue

Aimed at radio network operators looking to protect existing revenue streams, IDC will also unveil an expanded portfolio of proven STAR Pro Audio satellite receivers. The highly reliable cost-effective STAR audio receivers, which feature the latest open standard modulation and audio compression technologies, offer the ideal replacement platform for existing ABR networks that are nearing end of life, as well as offering state-of-the-art performance for new network builds.

Learn why the world's premiere broadcasters rely on IDC to ensure managed, uninterrupted delivery of valuable entertainment, news and advertising content for enhanced revenue generation. Find out more about IDC's latest products and solutions for radio, television, digital cinema and data networks at NAB 2012 Booth SU-2608. Details: www.datacast.com.

About International Datacasting Corporation:

International Datacasting Corporation (TSX:IDC) is a global leader in digital content distribution for the world's premiere broadcasters in radio, television and digital cinema. IDC offers a broad portfolio of advanced solutions including Pro Audio, Pro Video, Pro Cinema, and Pro Data for implementing broadcast content contribution and distribution applications. IDC's products and solutions are in demand for radio and television networks, digital cinema, 3D live events, satellite news gathering, sports contribution, ad insertion and IPTV, among others. IDC is headquartered in Ottawa, Canada, with regional offices in Arnhem, the Netherlands and in San Diego, California. IDC has installations in over 100 countries and service offices in Australia, Singapore and China with an international network of value-added partners and distributors.

Forward-Looking Statements:

This press release contains forward-looking statements reflecting IDC's objectives, estimates and expectations that may involve risks and uncertainties, including statements about expected revenue impacts. IDC's actual results, performance, achievements and developments may differ materially from the results, performance, achievements or developments expressed or implied by such statements. Factors that might cause actual results to differ materially include, but are not limited to, competitive developments; risks associated with IDC's growth; any difficulties with integrating acquired product lines into IDC's business and/or manufacturing procedures; any difficulties or disputes with IDC's subcontractors, contract manufacturers and suppliers; IDC's dependence on the development and growth of the satellite datacasting market; a lengthy and variable sales cycle for IDC's products and services; IDC's reliance on a small number of customers for a large percentage of its revenue; regulatory risks and intellectual property infringement. IDC assumes no obligation to update these forward-looking statements to reflect events or circumstances after the date hereof, except as expressly required by applicable law. Forward-looking statements are provided to assist external stakeholders in understanding IDC's expectations as at the date of this release and may not be appropriate for other purposes. Readers are cautioned not to place undue reliance on such statements. More detailed information about potential factors that could affect IDC's financial and business results is included in the public documents IDC files from time to time with Canadian securities regulatory authorities and which are available on SEDAR at www.sedar.com, including, without limitation, IDC's Annual Information Form dated April 29, 2011.