Stevia First Corp. to Attend Major European Stevia Conference

SACRAMENTO, CA--(Marketwire - Apr 11, 2012) - Stevia First Corp. (OTCBB: STVF) ("Stevia First" or the "Company"), an early-stage agribusiness based in California's Central Valley growing region and focused on the industrial scale production of stevia, the all-natural zero-calorie sweetener that is rapidly transforming the food and beverage industry, is pleased to announce plans to attend the "Stevia 2012" conference and workshops, April 12-13, 2012 in London, England.

The focus of Stevia 2012 will be dominated by analyses and forecasts of events subsequent to the recent European Regulatory Approval of stevia in the European food and beverage arena. Post-approval insights will be shared by a number of government and industry leaders, consultants, researchers, nutritionists, health experts and application specialists across a wide number of topics including the technical challenges, regulatory issues and latest market research in this rapidly growing industry sector.

Company management aims to investigate current strategies and opportunities provided by this significant increase in scope of the global stevia sector and the latest methods targeting market share optimization.

Company CEO Robert Brooke comments, "We are looking forward to meeting with our European colleagues at this important event. We are all participating in a truly once-in-a-lifetime opportunity as the development of a whole new range of products in the reduced sugar food and beverage sector takes off. Stevia is a compelling product at a time of increased consumer interest in healthier, natural ingredients. We plan to stay ahead of the curve in California and continue to seek innovative solutions for seed and plant propagation, growth, and harvesting methods that we intend to turn into value for our growing shareholder community."

For more information on Stevia 2012, visit their website at: www.fi-stevia.com.

Further details of the Company's business, finances, appointments and agreements can be found as part of the Company's continuous public disclosure as a reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission's ("SEC") EDGAR database. For more information visit: www.steviafirst.com.

About Stevia First Corp. (OTCBB: STVF)
Stevia First Corp. is seeking to establish a vertically-integrated stevia enterprise in the U.S. with expertise in stevia seed and tissue propagation, plant breeding, and cultivation. Stevia First's U.S. operations are located in the heart of California's Central Valley, one of the world's most productive agricultural regions. For more information visit: www.steviafirst.com.

About the Stevia Industry
The market for all-natural, zero-calorie stevia sweeteners is expanding rapidly. The World Health Organization (WHO) estimates stevia intake could eventually replace 20-30% of all dietary sweeteners. The total global sweetener market was estimated at $58.3 billion in 2010. For more information visit: www.steviafirst.com.

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27(a) of the United States Securities Act of 1933, as amended and Section 21(e) of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, projections of worldwide sales of stevia products, growth of stevia production and global markets. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.