LoveThis Launches the First Cross Platform Service to Focus on the "Giving" in Giving Recommendations

LONDON--(Marketwire - Apr 12, 2012) - Finally, there's a recommendation service for all your friends, not just the people who bothered to download the app. LoveThis today announced the worldwide launch of its new eponymous social recommendation service and mobile app, LoveThis. Unlike other recommendation services that need all your friends to join in order to work, LoveThis uniquely allows users to share and save recommendations with their close personal friends across the social connections of their choice.

The free service provides users with the simplest way to capture and share the products and experiences they want to recommend to friends that otherwise would be forgotten. Rather than facilitate recommendations from casual acquaintances or complete strangers, LoveThis connects users with only those whose opinions they trust and value most for recommendations across a wide variety of categories, including restaurants, hotels, activities, shops, movies, music, books, television shows, local services and more. By leveraging the implicit trust that only exists between real friends, LoveThis replaces the uncertainty of anonymous online opinions with recommendations that are far more meaningful.

"As more and more consumers turn to the Internet and social media for opinions and recommendations, it's more important than ever for them to trust the information they find," said LoveThis founder Alexis Dormandy. "With LoveThis, consumers can cut through the barrage of anonymous noise to connect and share the products and experiences they love with people they know they can trust."

Dormandy, a founder of Virgin Mobile and Virgin Active, and the former European Chairman of Bono's charity Red, recognized the need for the service when he constantly forgot all the great places and things suggested to him by friends. In addition to adding your own recommendations, LoveThis also offers users a way to compile and save your friends' recommendations for later use.

Designed as the "anti-app" app, LoveThis allows users to send or receive recommendations via Facebook and email even (and especially) if they have not registered or downloaded the new iOS app.

"Rather than limit word-of-mouth to one platform, one social network, or one app, we're excited to offer users a simple and efficient way to share recommendations across everything, from your mobile phone, the web, to Facebook and email," Dormandy said. "The bottom line is that no one has cracked the 'giving' in giving recommendations, but we have with LoveThis."

Benefits and Features:

• Recommendations come only from those you know and trust
• Seamless integration with Facebook and email for easy sharing -- recommendations can be posted on Facebook or sent directly from the LoveThis app via email
• Collect, save and easily catalog recommendations for later use
• Recommend anything: 10 recommendation categories ranging from Restaurants to Music to Products to Tradesmen, so users can share anything they love
• Anyone can receive and discuss a recommendation whether or not they have registered or downloaded the LoveThis app
• Friends can leave comments and spark conversation about a recommendation. Those stories are saved for other friends to see.
• A clean and simple app interface

The LoveThis app for Apple® iPhone® (3GS, 4 and 4S), iPad® and on iPod touch® is available everywhere and can be downloaded for free from the App Store on April 12, 2012. www.lovethis.com.

For press materials, including media-ready images and a demo video visit:
http://www.mynewsdesk.com/uk/pressroom/lovethis