IRVINE, Calif., April 19, 2012 (GLOBE NEWSWIRE) -- Trycera Financial, Inc. (Pink Sheets:TRYF), a financial services company specializing in the delivery of prepaid debit card programs, prepaid debit card program management, alternative credit products and personal financial services, today announced it has finalized the agreement for advertisement campaign set to launch May 15, 2012 for three months in 10 Family Dollar Stores, which has base of 7,600 stores across the country.
Trycera will be marketing the Company's credit building service, financial education eBook, and the four (4) week Money Management Boot Camp course which focuses on educating consumers on their current spending habits and gives them the proper tools needed to make better financial decisions when making purchases. This campaign is designed to target Family Dollar Stores' demographic consumer base.
Ray Smith, the President and CEO of Trycera, stated: "Our financial education and money management products have been designed to help consumers better manage their finances and build their credit and we feel by teaming up with Family Dollar Stores we can effectively reach money conscious consumers and help them with their spending habits."
ABOUT TRYCERA FINANCIAL, INC.
Trycera Financial, Inc. is a financial services company specializing in the delivery of prepaid card programs, prepaid card program management, alternative credit products and bill payment reporting. The Company also markets a diverse portfolio of personal financial management solutions and pay as you go services that allow consumers the ability to have recurring and non-traditional/alternative payment information such as rent, utilities, insurance and wireless phone service payments reported to national credit reporting agencies. For more information, please visit the Company's web site at www.trycera.com">www.trycera.com.
The Trycera Financial, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=12307
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