Trycera Financial Selects Capital Impact Group (CIG) to Provide Business Development and Public/Government Affairs to Trycera


IRVINE, Calif., May 1, 2012 (GLOBE NEWSWIRE) -- Trycera Financial, Inc. (Pink Sheets:TRYF), a financial services company specializing in the delivery of prepaid debit card programs, prepaid debit card program management, alternative credit products and personal financial services, today announced its partnership with top Trenton based public affairs firm Capital Impact Group (CIG). CIG is a bipartisan, full-service public affairs and business development firm based in Trenton, NJ, that offers a wide range of services to help Fortune 500, non-profit, and issue focused association clients manage political, economic and regulatory issues in the State of New Jersey and Washington, D.C.

Ray Smith, the President and CEO of Trycera, stated: "I'm looking forward to a very fruitful engagement with Capital Impact Group and believe they will be a major part of our efforts in penetrating New Jersey's marketplace. With CIG's network within municipalities and counties throughout New Jersey, I am confident that our programs will be successful in this State."

Trycera strongly believes in the important role credit and money management plays in the lives of consumers, and works toward rebuilding credit for those who have been adversely impacted by various credit issues. Trycera recently partnered with New Jersey based Education for Homes, which works to educate consumers about credit and provides individuals with the proper tools to manage their finances. The programs and education provided by Trycera aim to empower New Jersey residents and help them take control of their finances particularly during these tough economic times.

CIG, headed by Principals Gerry Gibbs and Gene Mulroy, has built a strong team with a deep knowledge of State and Local Governments and has fostered relationships with grassroots and community driven Organizations Statewide. "This is just the beginning of what forecasts to be a strong and thriving relationship," said CIG Principal Gerry Gibbs. "Trycera's products will be integral to helping communities and citizens throughout the State of New Jersey obtain financial stability and independence."

ABOUT TRYCERA FINANCIAL, INC.

Trycera Financial, Inc. is a financial services company specializing in the delivery of prepaid card programs, prepaid card program management, alternative credit products and bill payment reporting. The Company also markets a diverse portfolio of personal financial management solutions and pay as you go services that allow consumers the ability to have recurring and non-traditional/alternative payment information such as rent, utilities, insurance and wireless phone service payments reported to national credit reporting agencies. For more information, please visit the Company's web site at www.trycera.com">www.trycera.com.

The Trycera Financial, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=12307

ABOUT CAPITAL IMPACT GROUP

Capital Impact Group, based in Trenton, NJ and just 37 steps from the front door of the New Jersey State House, is one of the leading public affairs and business development firms in New Jersey. CIG offers a wide range of services to help its clients manage the realities of today's political, economic and regulatory environment. CIG works with a wide variety of Fortune 500 companies, non-profit groups and industry associations.  For more information about Capital Impact Group, please visit www.cignj.com or call: (609) 989-5885.

FORWARD-LOOKING STATEMENTS

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: with the exception of historical information, the statements set forth above include forward looking statements that involve risk and uncertainties. Actual results may differ materially from the results predicted and reported results should not be considered as an indication of future performance.


            

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