Jumbuck Launches RaboDirect Pro12 Rugby Competition App

MELBOURNE, AUSTRALIA and DUBLIN, IRELAND--(Marketwire - May 9, 2012) - Jumbuck Entertainment (ASX: JMB), a leader in premium community-building mobile applications, today announced an exclusive partnership with the RaboDirect PRO12 rugby competition. The partnership includes the immediate availability of a full-featured iPhone application to enhance the interactivity and access fans can enjoy with their favourite teams, players, and other fans. The customized application, available for free on the Apple App store, includes a variety of interactive features that provide up-to-the-minute information on players and matches, direct links to social media channels, and opportunities for fans to engage around their hero players' own social media, and with each other.

The administrators, Celtic Rugby Ltd., and RaboDirect bank, main sponsors of the 12-team competition, which includes clubs in Ireland, Italy, Scotland and Wales, chose Jumbuck for its experience in building, hosting and managing safe, moderated social media networks which it now offers through its new multi-faceted HEROES™ platform. The solution provides sports leagues and teams and entertainment rights owners a means to deliver deeper fan engagement and sponsor brand reach. The resulting user-generated content (UGC) and celebrity-generated content (CGC) creates a compelling high-traffic destination for brand participation across a valuable audience demographic.

"We are delighted to be working with Jumbuck to enrich the fan experience with RaboDirect PRO12. Their HEROES platform is ideally suited to deliver the type of dynamic content and deeper fan engagement we needed in a mobile app," said RaboDirect PRO12 CEO John Feehan. "We have worked closely with Jumbuck to define a roadmap for even more exciting features which will make the RaboDirect PRO12 app one of the premier user and player engagement experiences in all sports."

"RaboDirect PRO12 has proven itself to be in the top tier of world rugby competition and on the leading edge of marketing and fan engagement, so our solution is a natural fit. In addition to building fan loyalty, the Jumbuck platform benefits the competition sponsors, notably RaboDirect, through increased brand exposure and deeper fan interaction," said Andy Travers, VP of Product and Business Development at Jumbuck. "We see this as an exciting next step for Jumbuck's evolution as we take our business and technology assets in moderation and community chat, into the fields of sport social media management and monetisation."

RaboDirect PRO12 App Features

The new RaboDirect PRO12 app includes in the Version 1 release:

• The Match Centre - comprehensive pre-match and live match information
• The Match Report area - complete post-match analysis and stats
• Team-specific Club Views for in-depth information, player profiles and statistics for each of the 12 teams
• Unique Twitter integration that features 're-hydrated' conversations between players and facilitates real-time comments from fans
• All the above features are accessed through the Jumbuck mobile UI for quick links to RaboDirect PRO12 content and social media

About Jumbuck

Jumbuck Entertainment, Ltd. (ASX: JMB) is a global provider of premium social media applications for mobile. A pioneer in establishing communities, and social networking products, Jumbuck, in partnership with their global carrier partners, wrote the ground rules for the earliest mobile community chat products, incorporating business quality guidelines for safe chat and content moderation. Jumbuck has now brought those assets and that expertise to its HEROES platform and service solution. Jumbuck is headquartered in Melbourne, Australia and listed on the Australian Stock Exchange (JMB). Visit www.jumbuck.com for more information.