James Hardie and Snipp Implement Mobile Packaging Initiative

WASHINGTON, DISTRICT OF COLUMBIA--(Marketwire - May 10, 2012) - Snipp Interactive Inc. (TSX VENTURE:SPN) (www.snipp.com), an international provider of mobile marketing solutions listed on the TSX Venture Exchange (Trading Symbol SPN), and James Hardie Building Products Inc., a division of James Hardie Industries SE, listed on the NYSE (Trading Symbol JHX) (www.jameshardie.com), the world leading provider of fiber cement siding and backer board, today announced an agreement for the manufacturer's mobile platform.

James Hardie will utilize Snipp's "Mobilize Me" technology platform to launch mobile services as part of marketing strategies associated with cross channel initiatives.

For example, the program leverages packaging and point of purchase materials to call attention to its mobile resources. The initiative places targeted messaging, product information, installation tips and the avenue for requesting follow up information in the palm of customers' hands.

Bethany Sanker, Marketing Manager from James Hardie said, "We have come to rely on Snipp as a partner in working through our broader strategic goals and quickly realizing solutions that will have a major impact on how we serve and market to our customer segments. The Mobilize Me platform properly applied to our existing programs provides a permanent new capability that will allow us to launch a variety of marketing tactics going forward."

"At minimum, mobile should be evaluated as a part of any marketing mix; for us, it enables the extension of a tailored message to our current and potential customers and turn what was a static branding platform into a link to further communication."

Erik Hallstrom, CEO of Snipp noted: "It is very rewarding to work with James Hardie, which is a company aggressively exploring how mobile technology can enhance and transform traditional off-line marketing and underutilized channels such as packaging."

About Snipp Interactive Inc.

Snipp Interactive Inc. (www.snipp.com) provides print publishers, advertising agencies and corporate/consumer brands, including Fortune 500 companies, with a full suite of mobile marketing services in the United States and Canada, and generates revenue by designing, constructing, implementing and managing these mobile marketing services for its customers. Snipp Interactive Inc. is headquartered in Washington, D.C. with international operations in Canada and India.

About James Hardie

James Hardie is the global leader in fiber cement technology, providing siding, trim and accessory product solutions to architects, builders and homeowners for over 100 years. It was the first to introduce fiber cement products to the U.S. in the early 1990s as a durable, low-maintenance alternative to wood and vinyl. James Hardie products combine innovation, versatility and safety by offering a variety of design possibilities matched with specific performance attributes relative to the climate where the product is being used. Currently installed on more than 5.5 million homes, James Hardie products have earned a favourable reputation within the industry and have been specified in some of the country's most prestigious projects. For more information about James Hardie visit http://www.jameshardie.com.

Disclaimer for Forward-Looking Information

This press release contains forward-looking statements and information that are based on the beliefs of management and reflect Snipp Interactive Inc.'s current expectations. When used in this press release, the words "estimate", "project", "belief", "anticipate", "intend", "expect", "plan", "predict", "may" or "should" and the negative of these words or such variations thereon or comparable terminology are intended to identify forward-looking statements and information. The forward-looking statements and information in this press release include information relating to the closing of the Qualifying Transaction. Such statements and information reflect the current view of Snipp Interactive Inc. with respect to risks and uncertainties that may cause actual results to differ materially from those contemplated in those forward-looking statements and information.

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