Vital Analysis and FinancialForce.com Publish 2012 Cloud Accounting Evaluation Guide

SAN FRANCISCO, CA--(Marketwire - May 10, 2012) - FinancialForce.com, the cloud applications company, today announced the availability of the "2012 Cloud Accounting Evaluation Guide" written by research firm Vital Analysis. The free guide helps companies become more aware of the new cloud accounting software marketplace, outlining the unique selection process and purchase criteria that should be used when buying an accounting solution today. FinancialForce.com is also making available an on-demand webinar titled "The Top 6 Things You Don't Know About Cloud Accounting (but should)" featuring Brian Sommer, founder of Vital Analysis and Tom Brennan, VP of Product Marketing at FinancialForce.com.

"Every 10 to 15 years or so, the accounting software space undergoes a fairly radical change. These changes are often triggered by the introduction of all new technologies that enable accounting software to look, act and empower users differently," said Brian Sommer, founder, Vital Analysis. "Today's new solutions were built with mobile, social, platform and cloud capabilities in mind from the very beginning. The leader board is changing and so have the methods needed to choose a new accounting solution. This guide will give companies all the tools they need to navigate this new marketplace, where even ROI calculations require a completely fresh approach."

Intended for companies of all sizes, the comprehensive guide:

• collapses many of the best ideas in accounting software selection into one, easy-to-read, structured publication;
• accelerates the selection team's learning curve;
• defines and structures the cloud accounting vendor selection process;
• preemptively addresses many of the issues the selection team will encounter in choosing a cloud accounting solution; and
• provides practical advice on how to choose the right system for your organization.

"As a leader in cloud accounting, we recognize just how much the market has changed in a few quick years," said Jeremy Roche, CEO, FinancialForce.com. "Our customers often need help determining how to choose the right system for them, especially with all the additional choices and power the cloud has brought. Brian Sommer has the right insight and experience to give the wider accounting community all the resources they have been looking for in one easy-to-read guide."

The Evaluation Guide, the webinar recording and a Cloud Accounting Infographic can all be found on FinancialForce.com.

About FinancialForce.com
FinancialForce.com is the cloud applications company. We focus 100% on building business applications for Force.com, the world's leading cloud computing platform from salesforce.com. Our applications include Accounting, Billing, Professional Services Automation (PSA) and Services Resource Planning (SRP). We serve fast-growing organizations and dynamic enterprises, helping them to align Finance, Sales and Service in a way that enables profitable growth. We are backed by two of the biggest and best players in the business, UNIT4 and salesforce.com. To learn more please follow us on Twitter @FinancialForce, visit out Facebook page http://www.facebook.com/#!/FinancialForce or visit www.FinancialForce.com.

About Vital Analysis
Vital Analysis is a very different kind of technology research organization. It is at the intersection set where exceptional technology market knowledge meets the executive suite. Where other 'analysts' replay vendor press releases, Vital Analysis gives you the:

• impact new technologies will or won't have on your business
• reasons why you should or shouldn't care about specific emerging solutions
• business justifications why you may or may not want specific solutions

Our reach is truly global. We've consulted with top technology executives in most global markets including North America, South America, Australia, Asia and Europe. We've served clients in these same markets, too.

For more information, see: www.vitalanalysis.com or email us at contact@vitalanalysis.com