NEW YORK, May 14, 2012 (GLOBE NEWSWIRE) -- Three healthcare market research experts from SKIM, an international market research agency, will present an interactive simulation session at PBIRG's 2012 Annual General Meeting on May 20 at 2 p.m. EDT. Gerard Loosschilder, chief methodology officer; Jemma Lampkin, senior project manager healthcare; and Eelke Roos, project manager healthcare, will lead attendees through a Monte Carlo simulation of scenario planning for a hypothetical drug launch in a major emerging market.
The PBIRG is a not-for-profit industry association dedicated to the advancement of global healthcare marketing research, business intelligence, and strategic planning in theory and practice. The PBIRG Annual General Meeting will take place at the Hyatt Regency Chicago, Illinois from May 20 to May 23, 2012.
Loosschilder, Lampkin, and Roos will demonstrate how to use a Monte Carlo simulation to better deal with uncertainty in forecasts. Accurate forecasts are critical for accurate business planning, as well as for setting expectations among stakeholders. Even as the stakes are raised, forecasters must grapple with the uncertainty of new entrants into global markets and increasing pressure on healthcare budgets. Monte Carlo simulation leverages those uncertainties, turning them into game-like situations that are ideal for scenario planning.
Using a hypothetical case study, SKIM's research experts will work with participants to define uncertainties affecting business performance and create probabilities based on various scenarios, including:
- Market factors ranging from an epidemic event to a change-of-payer policy
- Competitive factors such as a competitor beating you to launch
Participants will gain an understanding of how to deal with the inevitable uncertainties of modern forecasting using this powerful – and even playful – simulation approach.
Attendees are invited to meet with SKIM's healthcare research industry experts and register to win a new iPad at the SKIM booth (#82) at PBIRG's Agency Fair.
About SKIM
SKIM is a dynamic and rapidly growing market research agency, located in Rotterdam, Geneva, London and New York (and opening offices in San Francisco in July 2012). Combining market-specific expertise and knowledge of advanced research methodologies, SKIM's healthcare team has been a valued partner for multinational companies in the healthcare, pharmaceutical, biotechnology and medical device industries for over 30 years. Visit http://www.skimgroup.com/healthcare for more information.
The SKIM logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=12864
