ASSIA to Share DSL Acceleration Insights at Broadband-IP&TV Asia

REDWOOD CITY, CA--(Marketwire - May 14, 2012) - ASSIA, Inc., the leading provider of high-performance software tools for dynamic spectrum management (DSM) of digital subscriber line (DSL) networks, today announced that Dr. John Cioffi, CEO of ASSIA, will deliver a presentation, "Accelerating DSL Through Effective Management," on May 16 at the Broadband-IP&TV Asia conference in Kuala Lumpur, Malaysia. ASSIA will also demonstrate its mobile application for DSL network management, ASSIA Expresse Pro, at its booth number 555 at the conference.

During his presentation, Dr. Cioffi will discuss:

• Why DSL continues to grow as the most popular consumer broadband access technology worldwide
• How managing DSL is key to leveraging existing copper infrastructure
• How DSL management reduces network operating costs and will achieve next-generation speeds of 100 Mbps
• Dynamic spectrum management (DSM) and other advanced DSL technologies

At booth number 555, ASSIA will demonstrate ASSIA Expresse Pro, a mobile application that provides real-time bandwidth optimization and on-the-go troubleshooting of DSL transmission quality, stability, and overall network performance, from mobile devices such as smartphones and iPads. By providing accurate, real-time data anywhere, ASSIA Expresse Pro typically reduces service time and operating expenses by up to 50 percent. ASSIA Expresse Pro is the first and only mobile application to deliver such advanced DSL diagnostics and network optimization. ASSIA Expresse Pro combines today's smart mobile device capabilities with the power of ASSIA's award-winning DSL Expresse solution to offer all the line performance information, trouble-shooting tools, and diagnostic details technicians need to respond quickly and effectively to field problems.

Who: Dr. John Cioffi, CEO and Chairman, ASSIA, Inc.

What: Accelerating DSL Through Effective Management

When: Wednesday, May 16, 12:15 p.m.

Where: Broadband-IP&TV Asia, KL Convention Centre, Kuala Lumpur, Malaysia

About John M. Cioffi
Dr. John Cioffi is a 30-year veteran of the DSL industry and sports numerous prestigious awards for his contributions to technology and industry. Prior to founding ASSIA in 2003, he served as founder, CTO and vice president of engineering at Amati before its acquisition by Texas Instruments. Dr. Cioffi held a tenured endowed professorship at Stanford University in the Department of Electrical Engineering from 1985-2009, where he is now an active Professor Emeritus with limited ongoing research efforts in broadband access. He has published over 400 papers and holds over 100 patents. Dr. Cioffi is a member of the United States National Academy of Engineering and an International Fellow of the United Kingdom Royal Society of Engineering. He is a winner of the The Economist Computing and Telecommunications Award (2010), IEEE Alexander Graham Bell Medal (2010), the IEEE Kobayashi Award (2001), and the Marconi Society's Marconi Prize (2006). He currently serves on the boards of Teranetics, ClariPhy, Vector Silicon, and Alto Beam. Dr. Cioffi holds a BSEE from the University of Illinois and a PhD in electrical engineering from Stanford University.

About ASSIA, Inc.

ASSIA Inc. develops high-performance software tools that dramatically improve the speed and reach of DSL networks. Using Dynamic Spectrum Management (DSM), these platform-agnostic tools enable DSL service providers to manage lines in real time and to lower capital and operating expenses, increase revenue, and deliver new multimedia content to the broadband-enabled home. ASSIA has more than 60 million lines under contract with top-tier service providers worldwide and is backed by strategic investors, including AT&T, Mingly China Growth Fund, SFR Development, Sandalwood Partners, Sofinnova Partners, Stanford University, Swisscom Ventures, T-Ventures, and Telefonica. For more information, visit www.assia-inc.com.

ASSIA DSL Expresse is a registered trademark of ASSIA, Inc.