GENWI Partners With The Hollywood Reporter to Create Tablet App for Cannes Film Festival

LOS ALTOS, CA--(Marketwire - May 15, 2012) - GENWI, the leader in cloud publishing, announced today that it is powering The Hollywood Reporter's Cannes Film Festival tablet app. GENWI was selected by The Hollywood Reporter to create a tablet app that is chock-full of engaging live content that will be updated throughout the festival.

By leveraging the GENWI mobile Content Management System (mCMS), The Hollywood Reporter succeeded in creating an engaging app for over 30,000 event attendees and movie fans from all over the world who want to keep up-to-date on the latest at Cannes.

"THR is thrilled to offer Cannes attendees and fans everywhere all the information they crave from The Hollywood Reporter in a special app overflowing with up to the minute news," said THR Editorial Director Janice Min. "The technology from GENWI has created the kind of rich functionality in an app that our audience expects."

PJ Gurumohan, Co-Founder and CEO of GENWI added, "The Hollywood Reporter has raised the bar with its Cannes tablet app, and has forever changed how marketers and publishers alike will leverage tablets at events from this day forward. THR has long been synonymous with Cannes, and it's no surprise that they're leading the way with this beautiful, content-rich, and engaging app for Cannes attendees and movie fans interested in vicariously attending the festival via the app. And, the best part is that The Hollywood Reporter can manage the app from anywhere and update the screening guides by simply uploading a new spreadsheet into the mCMS."

For both industry attendees and consumers, the app contains the following:

• Festival Screening Guide: Screening information about the films officially in the Cannes competition.
• Cannes News: Articles about the latest happenings and star sightings at Cannes.
• Show Dailies: Downloadable PDF's of the printed Show Dailies produced throughout the 8 days of the festival.
• Movie Reviews: Critical reviews of the movies screened at the festival.
• Galleries: Slideshows of celebrities and other A-listers attending the event.
• Videos: Celebrity interviews and movie trailers.
• Map: Map of Cannes with pins indicating the locations of theaters, parties, and other events held in Cannes and surrounding areas. If a tablet has GPS-enabled, then attendees can see where they are in relation to those locations.

For industry attendees, the app also contains:

• Market Screening Guide: Contains 1,800 movie screenings that can be easily sorted by date and theater.
• Product Listing: 3,800 industry vendor listings with details about which films at Cannes they are affiliated with, provided by The Hollywood Reporter's partner, Cinando.

Downloads:

• The Hollywood Reporter's free Cannes Film Festival tablet app is now available for download here
• Visuals - Screenshots

About GENWI
GENWI (Generation Wireless) helps content publishers to create engaging apps with a revolutionary cloud-based mobile content management system. The GENWI mobile Content Management System (mCMS(tm)) gives publishers a quick and easy way to repurpose their content to create engaging apps once and then deliver native and HTML5 apps to multiple devices. The GENWI mCMS also includes distribution and monetization features and fully-integrated mobile analytics. Today, there are over 1,500 apps powered by GENWI including those from Conde Nast, Moguldom Media, IndiaTimes, Forbes, and PBS Kids.

Founded in 2010, GENWI is a privately held firm based in Los Altos, CA with an office in New York City. For more information, please visit http://genwi.com or follow us on Twitter @genwi.

About The Hollywood Reporter
The Hollywood Reporter is the entertainment industry's flagship news media brand. Named Entertainment Publication of the Year by the LA Press Club in 2011, THR leads the category in providing breaking news, feature stories and industry analysis to readers of its glossy print edition as well as to 10.4 million unique monthly visitors online. The entertainment industry's paper of record, THR is widely read among Hollywood's top insiders and influencers, making its print edition cover "prized real estate," according to the New York Times, and driving 55 billion media impressions last year. The Hollywood Reporter is available online at www.thr.com.