Avenza Partners With Mapmobility to Provide Largest Database of Canadian Digital Maps for Mobile Device Users

TORONTO--(Marketwire - May 22, 2012) - Avenza Systems Inc., the leading developer of cartographic software -- such as MAPublisher^® for Adobe^® Illustrator^® and Geographic Imager^® geospatial tools for Adobe Photoshop^® -- has partnered with Mapmobility, Canada's most prominent producer of printed urban mapping products, to announce the largest offering of Canadian digital maps for consumer use on the iOS platform. Avenza will host Mapmobility's highly detailed maps in the PDF Maps app and digital map store providing a new way for mobile device users to access a rich resource of content that was previously only available in print. The PDF Maps app allows users to explore and navigate Canada without having to worry about losing reception due to cell tower proximity or high data roaming charges typical of other "streaming" map services, making it the ideal travel accessory.

Mapmobility holds the largest Canadian market share of printed map products with hundreds of atlas and folded map titles making the relationship with Avenza mutually beneficial for both companies and the consumer. The partnership enhances Avenza's digital map database by adding more than 30 years-worth of Canadian cartographic content, while Mapmobility benefits from Avenza's foothold in a digital marketplace to reach a new mobile map consumer with the PDF Maps app and Avenza Map store. Mapmobility has selected Avenza as its exclusive channel for selling and distributing digital versions of its maps making the Avenza PDF Maps app and store the only place to find the vast array of Mapmobility Canadian maps.

"Given the shift in how our audience has received their information in the last ten years, we wanted to focus on a hi-tech solution that allowed consumers to be more interactive with our detailed maps," said Carl Nanders, Director of Business Strategy at Mapmobility. "What Avenza provided is a way into a digital retail space without having to recreate the wheel ourselves. Avenza's Map store within the PDF Maps app provides a more meaningful way to reach an audience that has gone mobile which is extremely appealing to publishers who once relied solely on the paper product."

Avenza's PDF Maps app is an all-encompassing solution for the use, distribution and sale of digital versions of paper maps to mobile devices. It includes both an app for consumers to use, discover and purchase maps directly from their devices as well as an in-app store to facilitate the transaction and delivery of maps. The in-app marketplace provides a new mobile e-commerce venue that allows those in the industry to have access to more than 200 million Apple iOS users seeking information about specific maps.

"For years we've worked with publishers providing cartographic software to help create maps, but as consumers continue to change how they access and consume content, we're delighted to be the conduit for the more than 130 map publishers, including Mapmobility, to deliver such detailed maps in a more interactive manner," said Ted Florence, President of Avenza Systems Inc. "As we continue to strengthen our community of vendors, many companies are beginning to see how useful the PDF Maps app can be in introducing content to consumers and we're excited to be a part of how the industry evolves in a digital age."

The PDF Maps app takes advantage of geospatial technology that allows travelers to view and measure real world locations and attributes. Paired together with mobile devices that utilize GPS, such as an iPhone or iPad, the PDF Maps app provides constant access to geographic locations and even points of interest without the risk of losing reception due to cell tower proximity -- making it the ultimate traveling accessory for those that are enthusiastic about travel or anywhere internet bandwidth is not available or is cost-prohibitive when roaming internationally.

PDF Maps is available now on the iTunes App Store free of charge for personal use. For more information about the app, visit the Avenza website at www.avenza.com/pdf-maps. Pricing of each map is set by the publisher and free maps remain free to users through the PDF Maps in-app map store.

More about Avenza Systems Inc.
Avenza Systems Inc. is an award-winning, privately held corporation that provides cartographers and GIS professionals with powerful software tools for making better maps. In addition to software offerings for Mac and Windows users, Avenza offers value-added data sets, product training and consulting services. For more information visit the Avenza website at www.avenza.com.

For further information contact:
Tel: 416-487-5116
Email: info@avenza.com
Web: www.avenza.com