SAN DIEGO, June 4, 2012 (GLOBE NEWSWIRE) -- Health services organization American Specialty Health Incorporated (ASH) and its total population health management subsidiary Healthyroads, Inc. were recently honored with 16 Golden Advocate Awards, 15 HCC Finest Awards, and 13 Healthcare Advertising Awards for external and internal health care-based marketing materials. The winning entries were primarily marketing materials created to promote and encourage healthier living for employees of Healthyroads, Inc.'s nationwide, large-group clients.
All of the materials were published by Healthyroads' Engage! Creative Group, the in-house team providing services to HR managers and workplace wellness champions of organizations seeking to improve the health of their employees. In addition to housing over 1,000 stock materials on EngageHealthyroads.com, Engage! Creative Group develops custom-designed campaigns to better meet member needs and get them excited about health improvement.
ASH and Healthyroads received the following awards:
Healthcare Public Relations and Marketing Association (HPRMA)
- 6 Gold Golden Advocate Awards
- 7 Silver Golden Advocate Awards
- 3 Bronze Golden Advocate Awards
Health Care Communicators of San Diego (HCC)
- 5 Gold HCC Finest Awards
- 10 Silver HCC Finest Awards
Healthcare Marketing Report
- 4 Gold Healthcare Advertising Awards
- 4 Silver Healthcare Advertising Awards
- 5 Merit Healthcare Advertising Awards
"A key to engaging employee populations in wellness activities is to create communications programs that spur them to action, support them along the way and reward them when they achieve success," said Healthyroads CEO and chairman George DeVries. "The Engage! Creative Group helps our wellness clients motivate and engage members in healthy living in a fun and challenging way, and it achieves real results in the process."
About Healthyroads
Healthyroads, Inc., a subsidiary of national health services company American Specialty Health Incorporated (ASH), offers a wide range of total population health services solutions—including award-winning telephone-based lifestyle and condition coaching programs, member engagement promotion programs, program management, health risk assessment, biometric screenings, claims analytics, risk stratification, outreach, incentive management programs, competitive challenges, worksite wellness programs and/or an integrated online wellness portal, Healthyroads.com.
Healthyroads offers these programs to more than 6.1 million members nationally. ASH provides total population health services, specialty health care management, and fitness and exercise services to health plans, insurance carriers, employer groups and trust funds. Based in San Diego, ASH has more than 900 employees and serves close to 30 million members. For more information about ASH health and wellness programs, visit ASHCompanies.com or call (800) 848-3555. Follow us on Twitter @ASHCompanies or @Healthyroads and on Facebook at http://www.facebook.com/Healthyroads!