GSTV First to Use Starstar Mobile Platform to Benefit Advertisers

BIRMINGHAM, Mich., June 5, 2012 (GLOBE NEWSWIRE) -- Gas Station TV (GSTV), the largest national video network at the pump, today announced that it has successfully integrated the StarStar technology at stations nationwide and launched its **GSTV (**4788) mobile platform on behalf of its advertisers. The integration allows immediate interaction and engagement between GSTV viewers and marketers on the network.

StarStar, a new type of mobile phone number, allows GSTV to deliver a robust mobile experience on behalf of its ad clients to any phone through a simple, fast phone call. By dialing **GSTV (**4788) consumers can gain instant access to an advertiser's mobile app or Web page. The platform also gives advertisers the ability to push coupons, videos and more directly to consumers' mobile phones—a first-of-its-kind opportunity for consumers and advertisers alike.

To kick off **GSTV (4788) GSTV hosted a nationwide sweepstakes which enabled consumers to enter to win $50 gas cards and the chance to win a year's worth of free gas. The two-week long sweepstakes generated more than 46,000 entries hailing from 46 of the 50 U.S. states. Another interesting fact emerging from the sweepstakes data was that an overwhelming majority of the calls, nearly 70 percent, originated from smartphones; a resounding confirmation for GSTV's ability to drive consumers via its geo-targeted, location-based service offerings.

"GSTV is thrilled to partner with StarStar to provide unparalleled technology to our advertisers at our national network of retail stations," commented David Leider, president and CEO, Gas Station TV. "Be it downloading an app or redeeming special offers on the go, **GSTV allows GSTV to deliver unprecedented consumer engagement for clients in the gas media space."

"We're delighted to see StarStar drive such stellar results for a customer," said Joe Gillespie, president and CEO of StarStar from Zoove. "StarStar provides a unique way to truly engage consumers and having GSTV adopt the platform to increase reach of the on-the-go consumer on behalf its advertisers is magnificent."

Choice Hotels International (NYSE: CHH) has signed on as the first advertiser to leverage StarStar to engage audiences through GSTV. With a campaign set for launch this month, Choice Hotels is using the network as its exclusive marketing network in the gas space, and utilizing the **GSTV platform to launch its new mobile app.

"GSTV is also excited to launch our advertiser effort with an innovative marketer like Choice Hotels," added Leider.

Furthering the emerging digital culture at the pump, future phases of the **GSTV (**4788) roll out will include regional customization allowing regionally-focused businesses to target messages to specific markets, and functionality that will allow callers to browse local events or submit their own events through GSTV's long-running social program "Your Neighborhood."

About GSTV:

Gas Station TV (GSTV) is the largest national video network delivering the most viewers at the pump. The first Nielsen-audited and measured network in the gas space, GSTV has grown from a five-station pilot in Dallas to more than 31 million monthly viewers at the nation's leading gas retailers in 100+ U.S. DMAs. Through its inOvationTV partnership with Wayne, a GE Energy Business, the network is on track to increase its monthly viewership to 70 million. GSTV is a proven tool for driving business for advertisers and increasing the revenue stream for gas retailers, while engaging consumers with exclusive content including news from CNN's Headline News, entertainment headlines from Showbiz Tonight, sports recaps from ESPN, business and personal finance reports from Bloomberg TV, and GSTV's original social media program, "Your Neighborhood," in addition to local weather updates from AccuWeather. For more information, please visit GSTV.com, follow us on Twitter @GasStationTV, and on Facebook: Facebook.com/GasStationTV. Gas Station TV is a Destination Media, Inc. company.

About StarStar and Zoove:

StarStar is an exclusive registry of vanity mobile phone numbers that lets brands easily connect with people – anytime, anywhere, on any U.S. mobile phone. StarStar is exclusively provided by Zoove Corp on behalf of the largest wireless operators in the United States, serving more than 250 million people. With StarStar numbers, consumers simply call the name of the brand they see being promoted. Instantly, they can be pushed that brand's mobile app, Web page, coupon, videos or more, directly to their mobile phones – without the need to use bar code readers or disjointed text message short codes. StarStar numbers are designed to be promoted as part of any marketing campaign, such as: TV and radio commercials, billboards, print ads, online ads and more. StarStar provides the mobile connection brands are seeking, and the ability to measure the results instantly. Based in Palo Alto, Calif., additional information about StarStar is available at www.getstarstar.com or by simply calling **SALES (**72537) from a mobile phone.

About Choice Hotels

Choice Hotels International, Inc. franchises more than 6,100 hotels, representing more than 495,000 rooms, in the United States and more than 30 other countries and territories. As of March 31, 2012, more than 350 hotels were under construction, awaiting conversion or approved for development in the United States, representing more than 30,000 rooms, and approximately 80 hotels, representing approximately 7,000 rooms, were under construction, awaiting conversion or approved for development in approximately 20 other countries and territories. The company's Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands serve guests worldwide. In addition, via its Ascend Collection membership program, travelers in the United States, Canada and the Caribbean have upscale lodging options at historic, boutique and unique hotels.

Tanisha Leonard
GSTV
(248) 581-2983 - office
(248) 709-4177 - mobile
tanisha.leonard@gstv.com

Gas Station TV (GSTV) is the largest national video network delivering the most viewers at the pump. The first Nielsen-audited and measured network in the gas space, GSTV has grown from a five-station pilot in Dallas to more than 31 million monthly viewers at the nation's leading gas retailers in 100 U.S. DMAs. Through its inOvationTV partnership with Wayne, a GE Energy Business, the network is on track to increase its monthly viewership to 70 million. GSTV is a proven tool for driving business for advertisers and increasing the revenue stream for gas retailers, while engaging consumers with exclusive content including news from CNN's Headline News, entertainment headlines from Showbiz Tonight, sports recaps from ESPN, business and personal finance reports from Bloomberg TV, and GSTV's original social media program, "Your Neighborhood," in addition to local weather updates from AccuWeather. For more information, please visit GSTV.com, follow us on Twitter @GasStationTV, on Facebook: Facebook.com/GasStationTV, and on YouTube: YouTube.com/GasStationTV. Gas Station TV is a Destination Media, Inc. company.

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