LAS VEGAS, June 8, 2012 (GLOBE NEWSWIRE) -- Players Network (OTCBB:PNTV). Update from Chief Executive Officer, Mark Bradley, and Chief Creative Officer, Michael Berk.
This announcement is primarily to thank shareholders who have believed in Players Network as the company has continued to grow, and have supported PNTV while waiting for a press release announcing a deal significant enough to unleash all the assets Players Network has announced in previous press releases regarding the integration of Live Events with Media; our powerful Enterprise Web Platform with which to build, operate and market Lifestyle Channel Destinations; our relationships in Las Vegas; our distribution and more.
Players Network is proud to announce that significant deal today.
In Ceremonies from 1983 through 2007, "Golden Boots" - which have been called the "Academy of the Westerns - have been presented to President Ronald Reagan, John Wayne, Clint Eastwood, Kirk Douglas, James Stewart, Burt Reynolds, Johnny Cash, Tom Selleck, Jane Seymour, Jane Fonda, Mark Harmon, James Caan, Michael Landon, Kris Kristofferson, Willie Nelson, Robert Duval, Jack Palance, Robert Mitchum, Jane Russell, Gene Autry, Roy Rogers and hundred more notable western stars, directors, character actors and stunt men.
All rights to the "Golden Boot Awards" were bequeathed to the Motion Picture and Television Fund in Woodland Hills (www.mptvfund.org/), so the humanitarian organization supported by so many in Hollywood could benefit from its proceeds. The 25th Anniversary "Golden Boot Awards" Ceremony, held August 11, 2007 at the Beverly Hilton Hotel, was the last, as proceeds generated were not enough to cover the cost of production. The Fund ceased producing the event. Not a single "Golden Boots" has been awarded for the last five years. That is about to change.
PNTV principle, writer/producer Michael Berk ("Baywatch", "Soul Surfer") partnered with the MPTF to reimagine and relaunch the new "Golden Boot Awards" with a star-packed, televised Awards Show to be held in Las Vegas during the National Finals Rodeo. The Golden Boot will introduce new Award Categories honoring Professional Cowboys - Rodeo Cowboys – with Golden Boots presented to them by Movie and TV Cowboys they grew up admiring. These new categories will expand the Golden Boot Awards relevance to include one of the strongest audience demographics in America and worldwide, Rodeo Fans.
Said Ken Scherer, CEO of the Motion Picture & TV Fund Foundation, "Michael, the MPTF is proud to partner with you and Players Network to produce the new "Golden Boot Awards". The Motion Picture & Television Fund is committed to supporting your efforts in every way we can. I am confident that past Golden Boot recipients, sponsors and supporters will want to embrace our renewed efforts to make the Golden Boot Awards, once again, the pinnacle celebration of the cowboy in movies and television, and now, in the rodeo world as well. I look forward to our continuing collaboration."
With the rights in place, Berk brought the Golden Boot Awards into Players Network so the company could produce the Live Event, the annual Television show, New Media Content surrounding the Golden Boot Western and Country Music Lifestyle, and utilize PNTV's Enterprise Web Platform to merchandise and marketing the Golden Boot Lifestyle and Brand.
Players Network is proud to announce today that it has taken another major step toward executing its plan to produce the new "Golden Boot Awards" in Las Vegas during the National Finals Rodeo. Las Vegas Events (lasvegasevents.com) is the exclusive Major Special Events agency for Vegas, promoting and organizing "Signature Events" such as the Wrangler National Finals Rodeo. Not only has LVE accepted the "Golden Boot Awards" as a new "Signature Event" on its roster, LVE has agreed to promote, market and support the Golden Boot throughout the National Finals Rodeo, Cowboy Christmas, and NFR Experience in December 2012.
Las Vegas Events President Pat Christenson said, "We are excited about adding the Golden Boot Awards to our menu of events that comprises the NFR Experience. Having successfully worked with Michael Berk on the creation of the CineVegas Film Festival, I have confidence in his creativity and credibility, and the media and new media expertise of Players Network. LVE's staff looks forward to providing the "Golden Boot Awards" with support through marketing, event operations, venue selection and sponsorship."
Stayed tuned for future updates about the Golden Boot Awards and other PNTV material events as they occur.
About Players Network
Players Network is a Television and Digital New Media Company that develops and owns Channel Destinations. Players Network has produced and distributed original content for its own VOD Channels on television in over 27,000,000 homes over Comcast, DirecTV, AT&T, Verizon and Dish Network, and on its own Broadband Network, Hulu, Blinkx, Google, YouTube and Yahoo Video, for DVD Home Video, mobile platforms, and through worldwide television syndication. Players Network has a program library of over 1600 titles. Players Network has had a 14-year history of providing consumers with quality Gaming and Las Vegas Lifestyle content, as well as strategic partnership services in Las Vegas, Atlantic City, and throughout the worldwide gaming industry. For more information go to www.playersnetwork.info
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Statement under the Private Securities Litigation Reform Act:
With the exception of the historical information contained in this Release, the matters described herein contain forward-looking statements that involve risk and uncertainties that may individually or mutually impact the matters herein described, including but not limited to: the ability of the Company to increase revenues in the future due to the developing and unpredictable markets for its products, the ability to achieve a positive cash flow, the ability to obtain orders for or install its products, the ability to obtain new customers and the ability to continue to commercialize its products, which could cause actual results or revenues to differ materially from those contemplated by these statements.