NORWOOD, Mass., June 12, 2012 (GLOBE NEWSWIRE) -- Today Magners Irish Cider will be celebrating this year's soccer spectacle by giving away branded gear at locations around the country. As sports enthusiasts belly up to bars around the world to witness the first day of the UEFA Euro Cup©, Magners will be hard at work serving pints. The 'Original Cider Master' has long been side-by-side beverage for many during the two-week event. "We are excited to help fans in the States celebrate the return of summer soccer, and what better way is there to watch all the action than with a refreshing Magners cider?" said Kevin Murphy, North American Trade Marketing Manager.
Magners has been in the states for over 10 years and is finding success as customers seek gluten-free alternatives to beer. "The refreshing taste of Magners is great anytime of day and especially a great alternative to beer for early morning matches," says Murphy. As the cider category continues to grow in the states many bars are looking for ways to satisfy fans. Magners has long been a part of the beverage world. Magners has been part of the beverage world since 1935 and continues to gain market share as consumers are eager to find refreshing beverages.
Today you can find the great taste of Magners at a bar near you. Please check out Magners on Facebook this month for details on how to win Magners gear and celebrate soccer the 'Irish Way,' with the Original Cider Master.
ABOUT MAGNERS IRISH CIDER.
Since its introduction to the US in 2000, MAGNERS ORIGINAL IRISH CIDER has become the #1 selling cider in many major markets. 16.9oz cans will be a great addition to your MAGNERS portfolio of products. The MAGNERS ORIGINAL can is the perfect inclusion to any outdoor accounts, events and golf outings. MAGNERS IRISH CIDER is now available in 30 countries worldwide. In Europe, MAGNERS can be found in Northern Ireland, Great Britain, Spain, Germany, Austria, Switzerland, Sweden, Finland, Holland, Belgium, Denmark, Portugal, Greece, Italy, France, Bulgaria, Czech Republic, Finland, Sweden, Andorra, Malta and Cyprus.
MAGNERS is proving to be a major success story for C & C. After test marketing in several European countries, Magners was launched in 2000 in New York and Boston. Within three months, sales of 2 million bottles were achieved. As a result, Bulmers established the US-based import company, William Magner Inc., and the brand was extended to new US markets. Now, Magners is available in three flavors and will continue to grow its unique portfolio. Today, Bulmers Ltd. is a formidable Irish company by any standards, with a well deserved reputation for innovative and successful product development and marketing. Bulmers Ltd. do not own the trade mark for Bulmers outside of the Republic of Ireland, hence the launch of Bulmers export cider brand, MAGNERS IRISH CIDER. Magners Irish Cider contains not only 17 different types of apples, its premium, refreshing taste, and its long history of passionate, cider-making tradition. It has all of those, plus one more thing that separates Magners from the rest of the beverage category – it is the Original Cider Master.
Wm. Magner Inc.
20 Vernon Street, Suite 7
Norwood, MA 02062 USA
pr@cidermasters.com
603.296.2146
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