EMERYVILLE, Calif., June 18, 2012 (GLOBE NEWSWIRE) -- Lyris, Inc. (OTCBB:LYRI), the global digital marketing expert, today announced that At The Races, a dedicated live broadcast horse racing channel, has deployed Lyris HQ to create more targeted and segmented communications, and to grow and strengthen its customer database. At The Races is using Lyris' advanced analytics and segmentation capabilities with detailed reporting and social media integration to ensure that all digital marketing communications are relevant and targeted for its audience.
"We now attract over 2 million TV viewers and 1.4 million website users each month with a genuinely multi-platform service for horse racing fans. We need to ensure we continue to engage these customers with the right content and services in ways that are most appropriate for them," said James Singer, marketing director of At The Races. "Lyris offers us an easy to use platform as well as strategic insight to help us evolve our operations."
Lyris HQ is a robust, cloud-based digital marketing platform that maximizes the effectiveness of high volume, complex campaigns. Lyris HQ's advanced segmentation capabilities simplify the delivery of relevant digital messages across email, social and mobile interaction channels. Additionally, Lyris HQ offers list management, analytics and landing page optimization features that give businesses full control over their interactive marketing activities.
"As people continue to communicate across a wide range of mediums, the resulting explosion of data has forever changed the way marketers are engaging customers," said Nello Franco, senior vice president for customer success, Lyris. "For companies like At The Races, the ability to harness this data by collecting and measuring it helps paint a more accurate picture of their customer base. As a result, they have the ability to better tailor communications to ensure the success of their digital marketing campaigns and, ultimately, build their business."
About Lyris
Lyris, Inc. is a leading global provider of digital marketing solutions that help companies engage with their customers in more meaningful ways. Lyris products and services empower marketers to design, automate and optimize data-driven interactive marketing campaigns that facilitate superior engagement, increase conversions and deliver measurable business value. Lyris' high-performance, secure and flexible digital marketing platforms, Lyris HQ and Lyris ListManager (Lyris LM), improve marketing efficiency by providing automated email delivery, robust segmentation and real-time social, mobile and interaction analytics. The Lyris solutions portfolio is comprised of both in-the-cloud and on-premises solutions - Lyris HQ, Lyris LM - combined with customer-focused services and support.
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About At The Races
At The Races is a dedicated horse racing TV channel broadcasting daily, live action from the UK and Ireland. Domestic distribution extends to over 13 million UK and Irish homes via digital satellite and cable television. The company is majority owned by UK racecourses and operates through a joint venture partnership between BSkyB and Arena Leisure Plc. Attheraces.com is the UK and Ireland's no. 1 free racing website and attracts up to 1.4m unique users each month. Outside the UK and Ireland At The Races distributes its content into over 30 countries by means of GBI Racing, its joint venture operation with Racecourse Media Group. For more information visit: www.attheraces.com.