MAYNARD, MA--(Marketwire - Jun 21, 2012) - Kaon Interactive, the leading provider of 3D interactive product marketing applications, announced today that Kaon Interactive President and CEO Gavin Finn will be speaking on leveraging interactive booth technologies for medical marketers at The Healthcare Convention & Exhibitors Association (HCEA) 2012 Annual Meeting in Orlando, Florida on June 25, 2012. Gavin will be joined by Germán Núñez, World Wide Product Marketing Manager of BD Molecular Diagnostics, in a discussion around the inherent challenges of medical device marketing and how healthcare exhibit marketers and medical meeting organizers can leverage interactive exhibit technologies to sell more products.
Key topics for this hands-on interactive workshop include:
- Challenges medical companies face in conveying the functionality of complex products, solving business problems, and competing to get interest of trade show attendees
- Case study on BD Molecular Diagnostics' use of new interactive booth technologies and their impact and success on marketing and sales
- Advice on how marketers can leverage multiple marketing technologies such as QR codes, social media integration and 3D interactive product models to reduce costs, increase time in the booth and offer a tradeshow experience that transcends the norm.
WHO: Gavin Finn, President and CEO, Kaon Interactive
WHAT: Show & Tell session on "Interactive Event Technologies that Rock"
WHEN: Monday, June 25, 2012, 9:00 - 10:25 am ET in Room W240B
WHERE: Orange County Convention Center, 9800 International Drive, Orlando, FL
For additional information about this and other Kaon events, please visit http://www.kaon.com/static/events.html. For details on the HCEA 2012 Annual Meeting, please visit http://www.hcea.org/meetings_exhibitors.asp. Gavin Finn's biography is located here: http://www.kaon.com/static/leadership.html.
About HCEA
HCEA's Annual Meeting is the only educational conference in North America that focuses solely on the unique needs of both healthcare exhibit marketers and medical meeting organizers.
About Kaon Interactive
Founded in 1996, Kaon Interactive provides 3D interactive product marketing applications that help marketers and salespeople consistently demonstrate and differentiate complex products to prospects anywhere at any time. By combining touch-screen, interactive features with 3D photo-realism, Kaon's 3D Product Models transform product marketing content into visual product storytelling experiences across a wide variety of platforms including touch-screen appliances, iPads and mobile devices, laptops & desktops and websites. More than 2,000 Kaon interactive applications are deployed worldwide at tradeshows, remote sales demonstrations, product launches, executive briefing centers, and on customer & partner websites. The interactive experience deepens customer engagement, reduces marketing expenses and has proven to accelerate the sales cycle at a wide variety of leading global product manufacturing companies including Cisco, Juniper Networks, BD, GE Industrial, Waters and Belden. To experience a demo and learn more about Kaon, visit www.kaon.com.
Contact Information:
Dana Harris
Red Javelin Communications, Inc.
(978) 440-8392