CHICAGO, June 25, 2012 (GLOBE NEWSWIRE) -- Cision, the leading provider of PR software, services and tools for the marketing and public relations industry, today announced the availability of vital media research for PR professionals who need to secure editorial coverage and new product reviews for the 2012 holiday-gift-giving season.
Cision has compiled comprehensive, updated 2012 contact information and editorial calendar data for tens of thousands of editorial opportunities for Cision campaign management software users – including outlet information, media and influencer profiles, deadlines, pitching advice and gift-guide formats.
Cision also announced free resources – available to all – that are based on the comprehensive Cision Media Database.
It released a downloadable 2012 Holiday Gift Guide Briefing Book with Editorial Opportunities offering detailed information on 25 North American contacts and 50 editorial opportunities focusing on holiday-season gift giving. Also, Cision Blog published its list of 2012's Top 50 Product Review Blogs, enabling marketing and PR pros to seek and capitalize on product review opportunities for their brands during the holiday season and beyond. In addition, Cision's free EdCals tool contains 350,000 searchable editorial opportunities, including those with gift-giving themes.
"Summer is the time to get ready for the end-of-year holiday gift-giving season," said Heidi Sullivan, Cision Vice President, Global Media Research. "It's the perfect time for PR people to identify the coverage opportunities for their products and clearly understand their outlets' and influencers' deadlines and guidelines. The Cision Media Database is the go-to source for the most comprehensive and up-to-date information that will help them be most effective in getting product and gift coverage at the holidays and throughout the New Year."
Being prepared and concise is essential, according to gift-guide editors profiled by Cision researchers. "I don't like it when PR people don't give us enough time to review the pitches," says one. "Be patient and don't follow up so quickly. If you've tailored your pitch to our readers, you will hear back from us. And remember: we want images, not a page with thousands of words on it."
Says another: "Clear and concise e-mail pitches are the most effective. In a nutshell, we want to understand how the product or idea works, what it looks like, when it will hit shelves, and why our reader might be interested in it."
Click here to download the 2012 Cision Holiday Gift Guide Briefing Book or to view Cision Blog's list of Top 50 Product Review Blogs.
About Cision
Cision is the leading provider of software, services, and tools to the public relations and marketing industry. Marketing and PR professionals use our products to help manage all aspects of their brands – from identifying key media and influencers to connecting with audiences; monitoring traditional and social media; and analyzing outcomes. Journalists, bloggers, and other influencers use Cision's tools to research story ideas, track trends, and maintain their public profiles. Cision is present in Europe, North America and Asia, has partners in over 125 countries and is quoted on the Nordic Exchange with revenue of SEK 1.0 billion in 2011. For more information, visit www.cision.com.
For More Information:
Andrée Beckham
Vice President, Marketing & Public Relations
312-873-6434
andree.beckham@cision.com
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