Direct Response Technologies
10.07.2012 06:00
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DirectTrack Powers the Bigpoint Affiliate Program
PITTSBURGH, 2012-07-10 06:00 CEST (GLOBE NEWSWIRE) --
Direct Response Technologies, a leading provider of global performance
marketing solutions, announced that Bigpoint, a worldwide leader in online
games, has chosen DirectTrack to provide advanced tracking and unequaled
scalability for the company's performance marketing initiatives.
'As we continue to grow rapidly, we needed a performance marketing platform
that could deliver global tracking technology and on-demand scalability,' said
Giovanni Valeriota, Head of Performance Marketing at Bigpoint. 'DirectTrack has
exceeded our expectations for reliability and accuracy, and together with the
creative tracking capabilities and commission models it offers, we have
expanded our international affiliate program.'
A key player in the gaming arena, Bigpoint's free-to-play games are played by
more than 270 million registered users in more than 30 languages. Known as the
biggest game portal in Germany and one of the top three gaming portals
worldwide, Bigpoint's portfolio includes more than 70 games including
Battlestar Galactica Online, DarkOrbit, Drakensang Online, and the much
anticipated Game of Thrones Seven Kingdoms.
'DirectTrack puts the power of technology into the hands of those companies who
are shaping the future of performance marketing,' said George Bordo, General
Manager at Direct Response Technologies. 'As a global leader at the forefront
of online gaming, Bigpoint has access to an unmatched range of DirectTrack
features, the most diverse suite of APIs in the industry, and detailed
analytics and reporting.'
To read more about Bigpoint's use of DirectTrack, visit the Download Center
under the Resources tab on www.directtrack.com.
About Bigpoint
Bigpoint (http://www.bigpoint.com) is an online-game developer, publisher and
content provider for more than 1,000 global distribution partners. Bigpoint's
free-to-play games are played by over 270 million registered users in over 30
languages. The company's diversified portfolio includes high quality games for
browser, mobile and social platforms. More than 850 employees from over 35
different nations work at the company headquarters in Hamburg, Germany or at
other locations in Berlin, San Francisco, London, Paris, Sao Paulo and Malta.
Bigpoint's many distinctions in the industry include the European Business
Award 2011, the Mashable Best Online Game Award for 'Farmerama', the 'Fastest
Growing Larger Company' and 'Uniqueness of Offering' prizes at the 2010 Media
Momentum Awards, as well as the MTV Skyscraper Award for extraordinary
achievement in game development. For more information or press material, please
visit the press area at www.bigpoint.net.
About Direct Response Technologies
Direct Response Technologies, the architect of the DirectTrack(r) affiliate
marketing platform, provides best-in-breed technology to some of the world's
most powerful performance marketing and affiliate programs. Merchants and
networks choose Direct Response for the scalability and accuracy of its
solutions. For more information about Direct Response Technologies or
DirectTrack, visit www.directtrack.com or call (866) 773-4460.
DirectTrack is a registered trademark of Direct Response Technologies. All
other trademarks and registered trademarks are trademarks of their respective
owners.
The Direct Response Technologies logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=13580
CONTACT: Media Contact:
Sandy Barsotti
Director, Marketing
Direct Response Technologies
+1 412-921-6881 x36403
+1 412-952-4028 - cell
sbarsotti@directresponse.com
News Source: NASDAQ OMX
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DGAP-News: Bigpoint Engages DirectTrack for Increased Analytics and Innovative Technology
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