MTG acquires Baltic broadcasting rights to 2014 & 2016 Olympic Games

Modern Times Group MTG AB (publ.) (‘MTG’ or ‘the Group’), the international
entertainment broadcasting group, today announced that MTG’s Viasat Broadcasting
has acquired the broadcasting rights to the 2014 Olympic Winter Games and the
2016 Olympic Games for the Baltics. MTG will have ‘first pick’ for each Baltic
country to show one discipline from each of Sochi 2014 and Rio 2016 exclusively
on its commercial free-TV channels in each of the Baltic countries. Viasat
Broadcasting has also secured the exclusive pay-TV, pay-per-view and online
rights to all events from both Games in all three Baltic countries. The rights
have been acquired from international sports marketing agency SPORTFIVE
International.
The 2014 Olympic Winter Games will take place in Sochi (Southern Russia on the
Black Sea) between 7 and 23 February at newly constructed facilities. The 2016
Olympic Games will be held in Rio de Janeiro (Brazil) between 5 and 21 August in
four separate locations in the city, including well-known venues such as
Copacabana and Maracana.

MTG will choose one popular discipline per Baltic country from each Olympic
Games to broadcast exclusively on its family of free-TV channels in Estonia,
Latvia and Lithuania. MTG’s free-TV channels have a combined pan-Baltic
commercial share of viewing amongst 15-49 year olds of over 40%.

MTG will also broadcast all events from both Games live on its thematic sports
pay-TV channels in the Baltics, with local language commentary and related
highlights featuring current and archive footage. MTG not only has multiple
Viasat sports pay-TV channels, which are available on its own Viasat satellite
pay-TV platform and third party networks, but also Viasat Extra channels, which
are available exclusively to Viasat’s satellite pay-TV customers and enable the
simultaneous live broadcast of additional events.

Hans-Holger Albrecht, President and CEO of MTG, commented: “The Olympics are
quite simply the most popular and most celebrated events in world sport,
attracting huge audiences around the world. This is therefore a major step for
us and follows our acquisition of the exclusive Swedish broadcasting rights to
the 2014 and 2016 Games last year. Our range of channels and services across
multiple distribution platforms will ensure that the Games get more coverage
than ever before in the Baltics - this is the first time in Olympic history that
viewers will be able to see live TV coverage of all events on a pay-TV
platform.”

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For further information, please visit www.mtg.se or contact:

Hans-Holger Albrecht, Chief Executive Officer
Tel:                               +46 (0) 8 562 000 50

Matthew Hooper, Head of Corporate Communications & Planning
Tel:                               +44 (0) 7768 440 414
Email:                           investor.relations@mtg.se / press@mtg.se
Modern Times Group (MTG) is an international entertainment broadcasting group
with operations that span four continents and include free-TV, pay-TV, radio and
content production businesses. MTG’s Viasat Broadcasting operates free-TV and
pay-TV channels, which are available on Viasat’s own satellite platforms and
third party networks, and also distributes TV content over the internet. MTG is
also the largest shareholder in CTC Media, which is Russia’s leading independent
television broadcaster.

Modern Times Group is a growth company and generated record net sales of SEK
13.5 billion in 2011. MTG’s Class A and B shares are listed on Nasdaq OMX
Stockholm’s Large Cap index under the symbols ‘MTGA’ and ‘MTGB’.

The information in this announcement is that which Modern Times Group MTG AB is
required to disclose under the Securities Market Act and/or the Financial
Instruments Trading Act. It was released for publication at 11:00 CET on 10 July
2012.