Center for Restorative Breast Surgery Joins American Society of Plastic Surgeons, Singer/Songwriter Jewel to Raise Breast Reconstruction Awareness

ARLINGTON HEIGHTS, Ill., July 12, 2012 (GLOBE NEWSWIRE) -- Research shows that 7 of 10 women diagnosed with breast cancer remain in the dark about their reconstruction options following a mastectomy...options that provide the opportunity for a more fulfilling life after cancer.

Today, the American Society of Plastic Surgeons (ASPS) and The Plastic Surgery Foundation (PSF) announce their partnership with the Center for Restorative Breast Surgery (CRBS) in support of breast reconstruction awareness and BRA Day USA on October 17, 2012. As the national medical sponsor of BRA Day USA, CRBS takes a leading role in the campaign to help support women physically, mentally and emotionally as they survive and thrive after breast cancer.

This year, the U.S. and 20 other countries will join together for BRA Day on October 17, 2012. BRA Day USA is an initiative designed to promote education, awareness and access regarding breast reconstruction following breast cancer surgery. This initiative is a collaborative effort among the American Society of Plastic Surgeons, The Plastic Surgery Foundation, plastic surgeons specializing in breast surgery, nurse navigators, medical device industry representatives and breast cancer support groups.

"We are honored to have the Center for Restorative Breast Surgery as a prominent sponsor of BRA Day USA," notes ASPS President Malcolm Z. Roth, MD. "This exceptional facility and team of doctors and healthcare providers exemplify the specialty's commitment to improving lives for breast cancer patients across the country. With their support, the ASPS and PSF hope to dramatically increase women's awareness of their breast reconstruction options."

CRBS doctors Frank DellaCroce, MD, FACS, Scott Sullivan, MD, FACS and Chris Trahan, MD, have performed more than 4,000 breast reconstruction surgeries. The CRBS team of doctors and healthcare professionals have delivered a high standard of care for these patients. With state-of-the-art facilities, CRBS offers a tranquil, peaceful environment for women and their families as they face the challenges of reconstruction.

"We have found that the consistent lack of awareness patients have regarding their rights and options for breast reconstruction can have devastating results. National Breast Reconstruction Awareness Day is a momentous opportunity for us to educate and empower these women," states ASPS Member Surgeon Scott Sullivan, MD, co-founder of CRBS. "The effects of breast reconstruction have the capacity to transcend the surgical techniques, providing women the final link in the circle of treatment, a return to wholeness, and an overall sense of recovery, we are extremely proud to be a part of this historic day," ASPS Member Surgeon Frank DellaCroce, MD, co-founder of the CRBS concludes.

Over the next two years Grammy-nominated musician, New York Times bestselling author and humanitarian Jewel will serve as the national spokesperson, advocating on behalf of BRA Day USA through media appearances, public service announcements, a dedicated BRA Day USA song and benefit concert event. The CRBS sponsorship provides important support for many of these awareness efforts.

Please visit BRADayUSA.org, Facebook.com/BreastReconAwareness and Twitter (@BRADayUSA) for more information about BRA Day USA events, the Jewel concert, the BRA Day USA song, charity and corporate partnerships and more.

LaSandra Cooper or Marie Grimaldi
American Society of Plastic Surgeons
847-228-9900
media@plasticsurgery.org
www.plasticsurgery.org

About ASPS and The PSF

The American Society of Plastic Surgeons (ASPS) is the largest plastic surgery specialty organization in the world. Founded in 1931, the society is composed of board-certified plastic surgeons that perform cosmetic and reconstructive surgery.  The mission of ASPS is to advance quality care to plastic surgery patients by encouraging high standards of training, ethics, physician practice and research in plastic surgery.  The Society advocates for patient safety, such as requiring its members to operate in accredited surgical facilities that have passed rigorous external review of equipment and staffing.

ASPS  works in concert with The Plastic Surgery Foundation (PSF), founded in 1948, which supports research, international volunteer programs and visiting professor programs.  The foundation's mission is to improve the quality of life of patients through research and development.  The PSF accomplishes its mission by providing invaluable support to the research of plastic surgery sciences through a variety of grant programs.

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