Rancho Mirage, CA, July 19, 2012 (GLOBE NEWSWIRE) -- Imagine stepping inside the home of mega-celebrity Beyoncé. One might imagine it would be an aesthetic fantasy that combines modern, sexy and unmistakable decor. For most the vision will remain at that, a fantasy. However, for some Palm Springs, CA, residents the desire to own a home with the cache of an icon is becoming a reality with the announcement of celebrity go-to designer Mike Valles as the lead interior design decorator for Alta Verde Group and their three new projects in the desert.
Valles, known for his cosmopolitan flair, has designed homes for Hollywood A-listers including Justin Bieber, Cameron Diaz, Tyler Perry, Sharon Osbourne and Megan Fox. In addition to his roster of celebrity and mogul clientele, Valles is the designer for premiere hotels Montage Beverly Hills, the W Hotel Residences in Hollywood and the Rumor Boutique in Las Vegas, NV.
One of the most recent projects for the sought after designer was creating the interior concept for Alta Verde Group's three desert developments: Escena Golf Resort in Palm Springs, Monte Sereno in the South Palm Canyon neighborhood of Palm Springs, and Coral Mountain in La Quinta. Valles is bringing his modern sophistication to each of the development's model homes, selecting the base pallets, the upgrades and all of the model furnishings.
"Our discerning homeowners demand a certain level of design that is unique," says Alta Verde Group's CEO Andrew Adler, who has built a reputation for award-winning architectural concepts. "Design truly matters to us, and we chose to work with Mike and Interior Illusions because we believe they exemplify the modern design ethic better than any other firm we've worked with in Southern California."
Capturing the allure of modern sophistication has landed Valles on the pages of Elle Décor, Luxe Magazine and many more. He is an on-air personality as lead designer for the Oxygen Network, and has made various guest appearances on several design shows including Bravo's Million Dollar Decorator and Jeff Lewis' Flipping Out.
Valles' furniture and home décor store, Interior Illusions, has locations in Palm Springs, Santa Monica, and a Pop-Up Boutique in Beverly Hills, with providing easy access to customers to purchase designer furnishings. His flagship store is located in West Hollywood.
"Our West Hollywood headquarters and flagship showroom has been given accolades for its design," says Valles. "I'm proud to say that our business has become a shopping destination for Hollywood celebrities and L.A.'s A-list crowd. We're excited about this terrific opportunity to partner with Alta Verde and provide their buyers with a turn-key service and a custom designed home with a high level of sophistication and elegance."
Alta Verde homes focus on the indoor/outdoor connection and are elegant pallets for emerging eclectic and modernist tastes. Alta Verde is also committed to environmental stewardship. Homes are pre-set for solar, with flat-roof designs, and include car-charging electrical wiring as well as other energy-efficient designs that will result in substantial savings for homeowners.
The company's expansion into the desert market includes three upscale communities destined to change the face of desert living. Homes are slated to begin construction this summer.
· Escena (Palm Springs) - Alta Verde innovation is evident in a serious leading modernist community Adler calls 'This Century Modern.'
· Monte Sereno (Palm Springs) - Alta Verde's luxury classic architecture married seamlessly to clean modern interior backdrops and branded 'Mission Modern' by Anthony Poon, CDO and Architect for the firm.
· Coral Mountain (La Quinta) - Alta Verde introduces "Cali-Bali," a Balinese-influenced style of contemporary architecture, in the first new project developed in PGA West in a decade.
For more information on Alta Verde visit: www.AltaVerdeGroup.com or 760-776-1111. For more information on Interior Illusions: www.interiorillusionshome.com.
About Alta Verde Group
Beverly Hills-based Alta Verde Group is a residential real estate development firm creating elegant homes set in highly desirable neighborhoods. The principals' innovative architectural designs and forward-thinking business strategies have garnered the industry's highest awards, from Builder of the Year and Developer of the Year to Pillar of the Industry. The company, helmed by visionary CEO Andrew Adler, integrates exceptional architectural, interior and landscape design acumen with its depth of experience in all aspects of land acquisition, construction management and sales/marketing to create an ever-growing portfolio of highly successful real estate development ventures. Alta Verde's corporate office is based in Beverly Hills (315 South Beverly Drive, Suite 208, Beverly Hills, CA 90212), with a regional office in Rancho Mirage (71905 Hwy 111 Rancho Mirage, CA 92270).
For more information: www.AltaVerdeGroup.com. In Beverly Hills: 310-286-9200; in Rancho Mirage: 760-776-1111.