Direct Response Technologies
26.07.2012 16:30
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More Than Four Billion Total Transactions Occurred Since the Implementation of
the DirectTrack API and SDK Framework
PITTSBURGH, 2012-07-26 16:30 CEST (GLOBE NEWSWIRE) --
Direct Response Technologies, a leading provider of global performance
marketing solutions, announced that usage of the DirectTrack REST Application
Programming Interfaces (APIs) has reached the one billion mark. On average,
clients use APIs and the software development kit (SDK) to access the
DirectTrack(r) affiliate marketing platform approximately 2.5 million times each
day.
'Our clients are rapidly expanding into new verticals and new regions. With the
DirectTrack suite of APIs and SDK, our clients can effectively implement their
unique business models regardless of whether they are complex technology
solutions or basic performance marketing programs,' said George Bordo, general
manager at Direct Response Technologies. 'The DirectTrack APIs and SDK provide
our clients with the flexibility needed to implement their distinctive business
strategies despite the level of transactional volumes required.'
ChaCha, the leading, free real-time Q&A service, extensively uses the
DirectTrack APIs and SDK to create a highly customized user experience that
allows ChaCha affiliates to track millions of cross-channel transactions each
month and connect and engage with followers in new ways.
'At ChaCha, we developed innovative technology that is highly complex, yet the
DirectTrack suite of APIs and SDK allow us to create an affiliate interface
that's easy and simple to use,' said Shawn Schwegman, chief marketing officer
at ChaCha.
Founded in 1998, during the early years of the emerging internet phenomenon,
NetBooster is a pioneer within Search Engine Optimization. The company evolved
into a full-service marketing agency with a strong digital focus, offering a
holistic approach to technology, creativity, and media.
'We rely on the DirectTrack suite of APIs to integrate high-volume data with
our back-office systems,' said Kasper Krog, managing director at NetBooster
Affiliate. 'While this streamlined process provides for a reduction in manual
processes, we also gain immediate access to mission-critical data across our
operational affiliate platform in Scandinavia.'
DirectTrack clients can access the technology via Representational State
Transfer (REST) and Simple Object Access Protocol (SOAP) APIs, as well as
through the SDK. In total, more than four billion transactions have occurred,
with one billion occurring on the REST framework.
For more information about DirectTrack or its powerful suite of APIs, visit
www.directtrack.com/dt/APIs.
About Direct Response Technologies
Direct Response Technologies, the architect of the DirectTrack(r) affiliate
marketing platform, provides best-in-breed technology to some of the world's
most powerful performance marketing and affiliate programs. Merchants and
networks choose Direct Response Technologies for the reliability, scalability,
and accuracy of its solutions. A trusted advisor since 1994, Direct Response
Technologies helps clients drive revenue, improve efficiency, and increase
brand visibility through global customer acquisition and offer distribution
programs. For more information about Direct Response Technologies or
DirectTrack, visit www.directtrack.com or call (866) 773-4460.
DirectTrack is a registered trademark of Direct Response Technologies. All
other trademarks and registered trademarks are trademarks of their respective
owners.
The Direct Response Technologies logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=13580
CONTACT: Media Contact:
Sandy Barsotti
Director, Marketing
Direct Response Technologies
00 +1 412-921-6881 x36403
00 +1 412-952-4028 - cell
sbarsotti@directresponse.com
News Source: NASDAQ OMX
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DGAP-News: DirectTrack REST API Requests Reach One Billion
| Source: EQS Group AG