ORLANDO, Fla., Aug. 1, 2012 (GLOBE NEWSWIRE) -- Channel Intelligence (CI) reports that its Retailer JumpStart Program for Google Shopping continues to help major retailers take advantage of the incentives offered by Google. Both new and existing merchants who create Product Listing Ads by August 15, 2012 will automatically receive a monthly credit for 10% of their total Product Listing Ad spend through the end of 2012 from Google.
The Google Shopping incentive can translate into substantial savings for major retailers. CI created the Retail JumpStart program to capitalize on this offer by facilitating easy onboarding to the new Google Shopping for retailers. CI helps retailers both sign up for PLA and get their products listed prior to the August 15, 2012 deadline for the Google incentive, as well as be prepared to leverage the new Google Shopping experience over the holiday season. The shift to the new Google Shopping experience is already occurring and forward-looking retailers are making adjustments in preparation for the holiday season.
"With the CI platform tracking nearly 15% of online transactions in the U.S., we're afforded a unique view into ecommerce trends and have recently witnessed a sharp increase in click through rates for PLAs while those for Product Search have fallen substantially," said Larry Weeks, Director of Performance Marketing at CI.
"Our Google PLA clients have achieved truly remarkable results, achieving an average sales increase of 349% over the first six months of 2012. We expect this growth to increase once Google Shopping is fully launched. As a Google Shopping launch partner, CI has the tools and expertise to help retailers sign up and list their products on PLAs by the August 15th deadline while optimizing their campaigns for increased sales."
The availability of CI's Retailer JumpStart Program for Google Shopping follows last month's news that CI was selected as a launch partner for the new Google Shopping experience. As part of this collaboration, CI has developed a technology to help merchants maximize sales and return on ad spend with Google's PLAs, which will become an increasingly important channel for merchants as Google rolls out its new shopping experience.
About Channel Intelligence (CI)
Channel Intelligence (CI) helps marketers outperform online with its CI Boost™ services: Facebook Platform, Where-to-Buy, Product Search Engines and Shopping Engine solutions. Relied upon by companies such as Target, Philips, HP, Neiman Marcus, Best Buy and Kimberly-Clark; CI tracks nearly 15 percent of US transactions online and drives $2B in sales annually in referred sales online in computing, home improvement, appliances, consumer electronics, toys and a variety of other consumer packaged goods. CI is a partner company of ICG (Nasdaq:ICGE) and Aweida Capital Management. Learn more at www.channelintelligence.com.