BOISE, Idaho, Aug. 1, 2012 (GLOBE NEWSWIRE) -- One-year after completing a beta test period and launching its unique website service, Zoliath.com Founder & CEO Tim Thornton reported solid growth and that new features recently added to the website have increased website traffic and generated new business for its membership.
Zoliath.com is a marketing platform and search-based, members-only website that functions as a national directory and referral network for commercial real estate service professionals nationwide.
A year ago zoliath.com went live with a membership base of over 800 professionals in more than a dozen U.S. states. At the time, website 'clicks' for company and individual profiles on zoliath.com averaged about 10 daily and have grown to more than two-dozen clicks per day and 125 daily average visitors to the site.
"Key metrics like page views, average time-on-site and a lower bounce rate are strong indicators that zoliath.com usage is not only improving daily and monthly, but the quality of the site visitors has improved also. The activity is evidence that zoliath.com has increasingly become a valuable marketing service for commercial real estate professionals in numerous U.S. markets," said Tim Thornton.
Site traffic to zoliath.com has increased due to the addition of frequent and original content and news to its blog and more recently, activating a social media presence with Twitter and LinkedIn accounts, according to Thornton.
"The blog content really got us on the social media scene and since adding Twitter, the numbers have been remarkable," Thornton said.
For example, in one reporting period from June 18 to July 16 this summer, a total of 142 Twitter posts generated 530 direct clicks to zoliath.com, or 6.63 clicks per post.
"First and foremost, we are a qualified lead generation service and high-level directory for the commercial real estate industry, but we have grown to include technology and daily media content. Zoliath.com was originally compared to Google because of its search-based functionality, yet with the addition of Twitter and LinkedIn, we now have three out of the top four tech platforms all incorporated into a single site – it is a powerful combination for people that provide commercial real estate services," said Thornton.
Zoliath.com recently helped Idaho Falls, ID-based Brent Wilson, a broker associate/retail services of Pentad Properties, find and select well-located retail sites and investment opportunities for national retail brands and investors.
"I work in tertiary markets and specialize in small towns, and it is typically difficult for big national (commercial brokerage) companies and retail tenants to find a competent real estate broker in these markets. Zoliath.com has been instrumental in helping me connect with people at a national level to reach decision makers at quick-service restaurants, national retail brands and investors with an appetite for retail real estate," said Wilson.
Zoliath.com helps commercial property owners, tenants, and service providers such as real estate brokers, attorneys, architects, property managers, contractors and others find the services they need by state, city and category, using search technology that is similar, but more targeted, than major search engines (including Google, Yahoo and Bing). Zoliath membership and a basic site profile are free, though members can opt to enhance their profiles using pay-per-click campaigns with set monthly budgets, with each click only $1.99. For more, contact Tim Thornton, Founder & CEO of Zoliath.com at (208) 345.6550 or visit www.zoliath.com
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