Fifty Shades of Grey Explodes Sex Toy Industry in Canada

TORONTO, ONTARIO--(Marketwire - Aug. 7, 2012) - Christian Grey and Anastasia Steele have invaded Canada and have awakened a whole new interest in sex toys featured in Fifty Shades of Grey.

While business and growth has always been positive for PinkCherry, June was a record month and July followed with a 30% increase in sales. There has been significant increase in both the Canadian and American retail sites as well as the wholesale market.

The spike in certain products featured in the books being searched and bought points clearly to Fifty Shades of Grey as the reason for the growth. The products that have specifically seen an increase, both in terms of searches on the website, as well as actual purchases, include nipple clamps, Ben Wa balls, and bondage items such as handcuffs, blindfolds and floggers. PinkCherry has ramped up their purchasing from certain manufacturers that sell these products, with some of the increases being as much as 400%. PinkCherry is not only selling the book on their site with great success but also has a whole section devoted to toys featured in the book.

"Fifty Shades of Grey has brought the world of sex toys to those who previously were unsure or unaware, it has awakened a whole new world for some people," states Daniel Freedman, CEO of PinkCherry. "The interest is wide spread; our sales team is assisting retailers with setting up Fifty Shades of Grey displays and home party customers are hosting Fifty Shades of Grey theme parties. The impact is huge."

About PinkCherry

PinkCherry offers consumers and retailers a one-stop shop for buying and selling adult novelties. With over 8,000 products stocked in our state of the art 25,000 sq. ft. warehouse we are able to meet the demands and needs of our consumers with orders shipped the same day. PinkCherry has both a Canadian and American online store (http://www.pinkcherry.ca and http://www.pinkcherry.com/home) as well as a Wholesale site (http://www.pinkcherrywholesale.com).