NEW YORK, Aug. 9, 2012 (GLOBE NEWSWIRE) -- Alloy Digital, a leading next generation media company for the 12-34 demographic and a top-10 video network, announced today its top-ranked entertainment and celebrity focused ClevverTV has surpassed one billion video views, marking ClevverTV's entry into a select group of YouTube channels achieving such status. ClevverTV's achievement means that Alloy Digital, which acquired Clevver Media in June 2012, owns and operates two (ClevverTV and SMOSH) of YouTube's top channels, each garnering more than one billion views.
The milestone for ClevverTV, which boasts close to 500,000 subscribers, propels the6-year old Clevver's seven entertainment, celebrity and gamer focused YouTube channels to an aggregate of 1.8 billion-plus video views - up by nearly 200 million views since Clevver was acquired by Alloy Digital in June - placing it among the top-15 most-viewed producers on YouTube.
"This is an exhilarating moment for ClevverTV and marks an important milestone in its history, becoming a member of an exclusive group of YouTube content providers exceeding one billion views," said Alloy Digital Executive VP and Smosh President Barry Blumberg. "We got into business with Clevver Media Co-Founders Michael Palmer and Jorge Maldonado because we saw their unwavering commitment to quality and knew that, combined with Alloy Digital's strong editorial family and the incredible power of YouTube, Clevver had unlimited potential. This is only the beginning."
Said Palmer, who also serves as executive producer of Clevver Media and leads the operation with Maldonado, "Since the launch of Clevver in 2006, we have been dedicated to delivering top-notch entertainment and pop culture content to a devoted - and demanding - teen and young adult audience. We are proud to be among YouTube's most successful channels and also to have been selected to program three channels as part of its thriving original content initiative."
Clevver Media, which encompasses ClevverTV, ClevverMovies, ClevverMusic, ClevverGames, ClevverNews, ClevverStyle and the Spanish-language ClevverTeVe, has earned a trusted reputation for entertainment news geared toward the digital generation. It attracts more monthly views from prime 12-34 viewers than the next seven most popular entertainment channels on YouTube combined.
Alloy Digital's SMOSH, acquired in July 2011, is the third-most subscribed to channel on YouTube overall and has amassed nearly 1.65 billion views.
With the combined YouTube footprint of its owned & operated channels, Alloy Digital ranks No. 1 in total YouTube subscribers with over 8.5 million, ranks in the top three of all YouTube channels with more than 3.35 billion measured views, and controls five of YouTube's 100 premium channel offerings, including several of its fastest-growing channels: Clevver News, Clevver TeVe, SMOSH and the animation channel, Shut Up! Cartoons.
Alloy Digital is the only next generation media company with expertise and capabilities mirroring the best of both old Hollywood and the new digital era all under one roof: in-house studio Generate's cost-effective development, production and talent management, original programming from creators such as SMOSH and Clevver, distribution across Alloy Digital's top-ranked network of media platforms and monetization through sponsorships, ad sales, social media and promotion.
About Alloy Digital
Alloy Digital boasts the critical assets for a multi-platform, next generation media company targeting the highly-coveted, early-adopter 12-34 year-old demographic under one roof -- Generate's cost-effective development, production and talent management, premium original programming from creators such as Smosh and Clevver, distribution across Alloy Digital's top-ranked network of media platforms and monetization through sponsorships, ad sales, social media and promotion. Alloy Digital's proprietary digital media network has ranked top in its category for more than three consecutive years, according to comScore, and attracts more than 90MM consumers each month with reach to over 53% of P12-34 internet users. Alloy Digital holds its position as offering a top-10 video network which delivers several hundred million monthly streams and includes award-winning Smosh, the #3 YouTube channel, as well as Shut UP! Cartoons, one of the fastest-growing YouTube premium channels. The network has attracted over 14MM followers combined across its dedicated social media profiles. Alloy Digital delivers digital campaigns for FORTUNE 500 advertisers and has received multiple industry accolades, including the prestigious ADVERTISING AGE Media Vanguard, an OMMA Award and a DIGIDAY Video Award.
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About Clevver
Clevver Media, an innovative video content provider, which aggregates, creates and produces online content for distribution through its multi-platform outlets including YouTube and Facebook. Clevver Media is a Top 10 YouTube content provider, according to comScore, which has since its founding in 2006 generated more than 1 million subscribers and 1.8 billion-plus video views. Clevver Media operates seven YouTube channels including ClevverTV, ClevverMovies, ClevverMusic, ClevverGames which collectively garner more than 70 million video views per month. As part of the original YouTube content initiative, Clevver Media was one of the few to launch three new YouTube channels, ClevverTeve, ClevverNews and ClevverStyle. Its most popular channel, ClevverTV, offers original entertainment content for the 12 – 18 demographic group and receives more than 25 million video views a month. ClevverTV has quickly become one of the "Top 50 Most Viewed" You Tube channels of all time, as measured by VidStatsX.
The company has studio offices in Hollywood, CA. Go to www.clevvertv.com/AboutClevver for more information on Clevver Media properties.