Direct Response Technologies
15.08.2012 08:30
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Advanced Performance Tracking Solution Built Specifically for the Online Gaming
Industry
PITTSBURGH, 2012-08-15 08:30 CEST (GLOBE NEWSWIRE) --
Direct Response Technologies, a leading provider of global performance
marketing solutions, announced the release of the DirectTrack Performance
Gaming Platform designed specifically for the unique needs of the online gaming
industry. The enhanced platform provides a consolidated access point for
innovative tracking, flexible commission solutions, and real-time analytics to
help gaming developers and networks maximize player acquisition and ROI.
'We developed the DirectTrack Performance Gaming Platform in response to a
growing demand for a comprehensive performance marketing solution custom-fit
for the nuances of the online gaming industry,' said George Bordo, general
manager at Direct Response Technologies. 'Our clients need to track across
mobile and social platforms. They also require in-game or in-app advertising,
tracking, targeting, and optimization and this platform provides the advanced
technology needed by those at the forefront of online gaming.'
The DirectTrack Performance Gaming Platform offers custom features and
innovative solutions for clients who need:
-- In-game or in-app ad optimization and targeting. By customizing an array of
fixed, variable, and demographic settings, gaming clients maximize ROI by
ensuring the right player sees the most enticing ad at the right time.
-- A tracking and analytics platform aimed at mobile gamers. Track mobile
transactions and app installs all within a pure mobile browsing
environment. With a wide range of mobile tracking, targeting, and ad
serving capabilities, DirectTrack accurately tracks the player's life cycle
from the initial click from a mobile device or tablet through to a
successful install with accompanying real-time reporting.
-- Solutions designed for global expansion. Supporting all currencies and all
languages, DirectTrack allows its gaming clients to build multiple
affiliate interfaces to quickly expand into any market.
-- Revenue-share commission models. Expand affiliate revenue opportunities far
beyond the initial sign up with the DirectTrack gaming commission models.
Pay affiliates for actions such as buying in-game upgrades, initiating new
level purchases, or exchanging virtual currency.
Learn more about DirectTrack at Gamescom in Cologne, Germany, on August 15-19.
For more information on DirectTrack or to request a meeting with a member of
the DirectTrack sales team during Gamescom, visit
www.directtrack.com/dt/gaming.
About Direct Response Technologies
Direct Response Technologies, the architect of the DirectTrack(r) affiliate
marketing platform, provides best-in-breed technology to some of the world's
most powerful performance marketing and affiliate programs. Merchants and
networks choose Direct Response Technologies for the scalability and accuracy
of its solutions. A trusted advisor since 1994, Direct Response Technologies
helps clients drive revenue, improve efficiency, and increase brand visibility
through global customer acquisition and offer distribution programs. For more
information about Direct Response Technologies or DirectTrack, visit
www.directtrack.com or call (866) 773-4460.
The Direct Response Technologies logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=13580
DirectTrack is a registered trademark of Direct Response Technologies. All
other trademarks and registered trademarks are trademarks of their respective
owners.
CONTACT: Media Contact:
Sandy Barsotti
Director, Marketing
Direct Response Technologies
+1 412-921-6881 x36403
+1 412-952-4028 - cell
sbarsotti@directresponse.com
News Source: NASDAQ OMX
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Company: Direct Response Technologies
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DGAP-News: Direct Response Technologies Launches the DirectTrack Performance Gaming Platform
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