Unite 2012: Unity Technologies Unveils Asset Store: Online Services

AMSTERDAM, THE NETHERLANDS--(Marketwire - Aug 22, 2012) - Unity, provider of the Unity multi-platform game engine and development tools, today at Unite 2012 announced the debut of Asset Store: Online Services, the first one-stop marketplace solely driven to help game developers successfully publish games on the web or mobile via third-party services. Leading providers, including Playhaven, InMobi, GamesAnalytics, and Xsolla are including plugins and services for analytics, monetization, payments, CRM, advertising, and much more on the Asset Store: Online Services today.

Unity Technologies' Asset Store delivers cutting-edge features for developers to plug into Unity's APIs, fill in the blanks, and help make Unity the most comprehensive game development platform in the world.

With Asset Store: Online Services, developers are now able to face the increasingly crowded web and game marketplace through a new arsenal of plugins and publishing tools. Enterprise level analytics, lifetime value maximization (LTV) services, payment options, and other integral solutions can all be integrated right into the Unity development environment simply by downloading the predominantly free plugins available.

"At Unity our singular goal is to level the playing field for game developers and create the world's best game development tools," said David Helgason, CEO, Unity Technologies. "The Asset Store, an incredible avenue to pool the best-of-the-best for our developers to enhance their games, has been a tremendous help to this goal. We are proud to offer new business and monetization opportunities to Unity developers through the Asset Store: Online Services and help developers spur even further growth."

"PlayHaven, a real-time LTV maximization platform, enables game developers to take complete control of their in-game monetization and marketing without disrupting the user experience," said Andy Yang, CEO, PlayHaven. "We are thrilled to partner with the Unity Asset Store Online Services program and offer PlayHaven solutions to the more than one million Unity developers. With PlayHaven, developers now have the incredible opportunity to engage and monetize their players directly in the Unity environment."

Current participants of the new Asset Store: Online Services include:

• Beintoo - Beintoo, Inc.
• C3 - Vivox, Inc.
• GamesAnalytics - GamesAnalytics LTD
• InMobi - InMobi, Inc.
• inneractive - Inneractive, Inc.
• Mixamo Animation - Mixamo, Inc.
• PayStation - Xsolla, Inc.
• Photon Server - Exit Games, Inc.
• Playhaven - Playhaven, Inc.
• Placeplay - Placeplay, Inc.
• Roar Engine - Roar Engine, Inc.
• Treasure Data - Treasure Data, Inc.
• Virtual Piggy - Virtual Piggy Inc.

For more information about Asset Store Online Services and its partners, please visit http://unity3d.com/unity/asset-store/online-services.

About Unity Technologies
Unity Technologies is the creator of Unity, an intuitive and flexible development platform used to make wildly creative and intelligently interactive 3D and 2D content. The "author once, deploy everywhere" capability ensures developers can publish to all of the most popular platforms. Unity Technologies boasts a thriving community of 1.2 million registered developers including large publishers, indie studios, students and hobbyists. Unity Technologies aggressively re-invests in its award-winning 3D development tools and democratization initiatives, such as the Asset Store digital content marketplace and Union game distribution service, in order to remain at the forefront of innovation. Unity Technologies is headquartered in San Francisco and has offices in Canada, China, Denmark, Lithuania, Sweden, the United Kingdom, Japan and Korea. For more information, visit: http://unity3d.com.

Unity and all other product names are trademarks of Unity Technologies or its subsidiaries or affiliates. All other product names and trademarks belong to their respective holders.