EMERYVILLE, Calif., Aug. 27, 2012 (GLOBE NEWSWIRE) -- Lyris, Inc. (OTCBB:LYRI), the global digital marketing expert, today announced SHC Direct, a full-service agency focused on Customer Relationship Management (CRM) and loyalty programs, has selected Lyris to power its digital marketing initiatives. SHC Direct chose Lyris so that it could take advantage of its experience working with agency partners and use its powerful digital marketing automation platform to improve message targeting and deliverability rates.
"As a full-service agency it's imperative to have a digital marketing platform with great reporting. Lyris' elegant dashboard visually integrates social and email campaign outcomes in real-time in a way that is far superior to other solutions we have tried," said Brian Hartman, SVP of Client Services, SHC Direct. "We also experienced quick implementation and were up and running within two weeks, without any client downtime. Right out of the gate, we executed a 19 segment targeted messaging campaign that dramatically increased our deliverability overnight."
SHC Direct is a leader in the use of data to develop, execute and support custom interactive initiatives for retailers, manufacturers and financial institutions. As a one-stop-shop with a strong emphasis on helping clients build strong customer relationships, SHC Direct wanted to improve message deliverability and reporting and after evaluating different solutions, chose the Lyris digital marketing platform.
"SHC Direct is another example of how our integrated digital marketing platform can help agencies optimize campaigns for their clients," said Tod Bayne, VP of Global Partner Sales, Lyris. "We will be working closely with SHC Direct to help it use analytics and campaign tools to improve message deliverability, targeting and bottom line results."
Lyris is a robust, cloud-based digital marketing platform that maximizes the effectiveness of high-volume, complex campaigns. Lyris' advanced segmentation capabilities simplify the delivery of relevant digital messages across email, social and mobile interaction channels. Additionally, Lyris offers list management, analytics and other optimization features that give businesses full control over interactive marketing activities.
About Lyris
Lyris, Inc., a leading global provider of digital marketing solutions, helps companies engage with their customers in more meaningful ways. Lyris products and services empower marketers to design, automate and optimize data-driven interactive marketing campaigns that facilitate superior engagement, increase conversions and deliver measurable business value. Lyris' high-performance, secure and flexible digital marketing platforms improve marketing efficiency by providing automated email delivery, robust segmentation and real-time social, mobile and interaction analytics. The Lyris solutions portfolio is comprised of both in-the-cloud and on-premises solutions - Lyris HQ, Lyris LM - combined with customer-focused services and support. For more information visit www.lyris.com.
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About SHC Direct
SHC Direct, a leader in the Loyalty / Database Marketing Industry, services many well recognized and sought after retail brands in the United States and Mexico. SHC Direct's brand essence centers on creating deeper data driven insights to help drive client marketing strategy. SHC Direct's services and solutions include program strategy, communications planning and execution, creative, decision support analytics, and the latest technology, enabling the seamless integration of its platform with client technology systems — combined with the power of seasoned, relevant subject matter experts ready to profitably grow their clients' customer relationships.