NORTH HILLS, Calif., Aug. 28, 2012 (GLOBE NEWSWIRE) -- Brentwood Communications International, Inc. (BCII) completed production and delivery on two new national TV commercial spots for Optima Batteries. The spots, which will appear on SPEED, ESPN, Velocity and the Fox Sports Network, are promoting the new Optima Chargers Digital 1200 Battery Charger.
"The team at Optima Batteries came up with the marketing idea that their new digital charger would relegate all other battery chargers to doorstop duty" noted Greg Glass, President of BCII. "Working with that phrase, we came up with the spot concept that would feature a series of vignettes showing humorous uses for old battery chargers. Once the vignettes were developed, everyone agreed that using the classic 1970s Ronco TV commercial style would fit perfectly for these spots."
The Optima team requested that the spots be 'beat up' visually, including color hits and static effects, to give them an authentic 1970s low resolution feel. They also requested to frame the vignettes inside a 1970s style television set to add the finishing touches and really bring home the message.
In addition to these two new national TV commercials, BCII is finishing up production on two one-hour specials for Optima Batteries entitled The Search for America's Ultimate Street Car. Both specials will air on SPEED fall 2012, leading up to the Optima Ultimate Street Car Invitational annual one-hour special, which BCII will produce for Optima Batteries for the fourth year in a row this November.
To see the two new Optima Chargers Digital 1200 Battery Charger TV commercials, visit Optima Batteries' YouTube channel at http://www.youtube.com/user/OptimaBatteries/videos.
About Brentwood Communications Inc. (BCII)
BCII, located in North Hills, CA, began in 1997 as an international entertainment company. The corporation has produced more than 300 television programs during its 15-year history and generated a string of hit prime-time cable series including Rides and Overhaulin' (TLC), Hot Rod TV and Car Crazy (SPEED), Get Out Way Out (HGTV), and Celebrity Rides (DIY). More recent productions include Single with 7 (Style Network), Shark Fights (Fuel TV), Extreme Yachts(Travel Channel), and Are you Faster than a Redneck? (SPEED). The launch of the BCII Commercial Production Division in fall 2006 has included national TV spots and branded entertainment long-form programs for BF Goodrich, Ford Motor Company, The Home Depot, and more. By adapting a sense of style, characters, drama and storytelling from series and documentary television to commercial production, the BCII creative team is creating some of the most effective branded entertainment in the industry today. For more information visit www.bciitv.com.
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