Pricer increases the number of shares by 0.47%


In August, Pricer issued 516,633 Class B shares in relation to an option program
for employees. The total number of shares has increased to 109,891,781, an
increase of 0.47%. This information is made public in accordance with the
Swedish law on trading with financial instruments (“lagen om handel med
finansiella instrument”).

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For further information, please contact:
Harald Bauer, CFO at Pricer AB: +46 8 505 582 00

In its capacity as issuer, Pricer AB is releasing the information in this press
release in accordance with the Swedish Securities Exchange Act (2007:528). The
information was distributed to the media for publication at 16:00 hrs CET on
Friday, August 31st, 2012.

Pricer provides the retail industry’s leading electronic display and Electronic
Shelf Label (ESL) platform, solutions, and services for intelligently
communicating, managing, and optimizing price and product information on the
retail floor. The platform is based on a two-way communication protocol to
ensure a complete traceability and effective management of resources. The Pricer
system significantly improves consumer benefit and store productivity by
simplifying work in the store.

Pricer, founded in 1991 in Uppsala, Sweden, offers the most complete and
scalable ESL solution. Pricer has installations in close to 50 countries with
the largest ESL world market share. Customers include many of the world’s top
retailers and some of the foremost retail chains in Europe, Japan and the USA.
Pricer, in co-operation with qualified partners, offers a totally integrated
solution together with supplementary products, applications and services.

Pricer AB (publ.) is quoted on the Nordic Small Cap list of OMX. For further
information, please visit www.pricer.com

Pricer AB
(publ)

                Website: www.pricer.com
Bergkällavägen 20
-22

                             Telephone: +46 8 505 582 00
SE-192 79
Sollentuna

                             Corporate Identity number: 556427-7993

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