Monique Lhuillier Fine Jewelry Launches Exclusively for Blue Nile

Renowned Bridal Designer Celebrates Brides With Fine Jewelry Collection


LOS ANGELES, Sept. 4, 2012 (GLOBE NEWSWIRE) -- Internationally renowned fashion and bridal designer, Monique Lhuillier, announced today an exclusive partnership with Blue Nile (Nasdaq:NILE), the premier online jeweler, to create an exclusive bridal jewelry collection.

Monique Lhuillier Fine Jewelry will launch in October with an impressive assortment of engagement rings and wedding bands. Inspired by the designer's romantic, couture bridal creations, the collection embodies the sophistication, elegance and femininity that define the brand. Reflecting Monique Lhuillier's uncompromising standards, each piece will be set with Blue Nile diamonds, among the finest in the world, and the highest quality platinum.

"There is no symbol of love more permanent or meaningful than an engagement ring," said Ms. Lhuillier. "To know that I continue to touch the lives of so many brides is a very special feeling."

"When it comes to prestige, youth, and a compelling design vision that inspires today's brides, no other designer compares," said Blue Nile CEO and President Harvey Kanter. "We are proud to partner with Monique and bring this exclusive bridal collection to our customers and the world."

Available worldwide exclusively at Blue Nile (www.bluenile.com), Monique Lhuillier Fine Jewelry will launch in October with engagement rings and wedding bands ranging in price from $2,000 to $5,000. For Valentine's Day, additional pieces, including earrings, necklaces and pendants will be unveiled.

For more information please contact:

Libby Haan
Haan Projects
212-366-4266
libby@haanprojects.net

John Baird
Blue Nile, Inc.
206-336-6805
johnb@bluenile.com

About Monique Lhuillier

Monique Lhuillier is internationally recognized as one of America's foremost couture bridal and ready-to-wear brands. Established in 1996 by Monique Lhuillier and her husband, Tom Bugbee, the Company is considered one of the leading fashion houses and continues to produce its couture collections in the United States in its downtown Los Angeles headquarters. Monique Lhuillier's signature design sensibility has led to the launch of licensed products, transforming the company into a luxury lifestyle brand. Licensed products include: tabletop, bridesmaids dresses, stationery, home fragrance and ML Monique Lhuillier, a diffusion eveningwear collection. Monique Lhuillier products are distributed through Monique Lhuillier stores, premium department stores, and specialty stores throughout the world, including the Americas, Europe, the Middle East, Asia, and Australia.

About Blue Nile, Inc.

Blue Nile, Inc. is the leading online retailer of diamonds and fine jewelry. The Company delivers the ultimate customer experience, providing consumers with a superior way to buy engagement rings, wedding rings and fine jewelry. Blue Nile offers in-depth educational materials and unique online tools that place consumers in control of the jewelry shopping process. The Company has some of the highest quality standards in the industry and offers thousands of independently certified diamonds and fine jewelry at prices significantly below traditional retail. Blue Nile can be found online at www.bluenile.com, www.bluenile.ca and www.bluenile.co.uk. Blue Nile's shares are traded on the Nasdaq Stock Market LLC under the symbol NILE.

The Blue Nile, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=9579